January 2025

[ktc_table_of_contents] Introduction The debate between web and mobile applications has been ongoing as businesses aim to choose the right solution for their audience. Both options serve unique purposes and cater to different user needs. Understanding their distinctions can help you determine which aligns best with your goals. What Are Web Apps and Mobile Apps? Before diving into the differences, let’s define both terms: Web Apps are applications accessed through...

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[ktc_table_of_contents] Introduction Born between the mid-1990s and early 2010s, Gen Z—also known as digital natives—spends a significant amount of their time on social media platforms. Unlike older generations, their social media usage isn’t just for entertainment; it’s a way to connect, express, and discover brands that resonate with their values.For marketers, the challenge is real: How can we effectively target Gen Z on social media without being...

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