Future of E-Commerce Development: Trends and Best Practices
Introduction
The advent of the e-commerce industry has brought drastic changes in shopping patterns across the globe. Not only shoppers but businesses are seeing huge shifts in their routine business because of e-commerce development. Most business owners are cashing on this opportunity and bringing their businesses online.
In 2025, 23% of sales will happen from online platforms. There is huge scope for new developments in this field and with the help of this article, we will try to get into all the necessary details.
Current State of E-Commerce Development
Going into the details of present e-commerce development in India and the USA, we came across some exciting numbers.
- Indian e-commerce market will move beyond INR 4,000 bn in 2024, moving with this rate, it will increase to INR 7,591.94 bn till 2029.
- US e-commerce market is expected to reach 1,222.85 bn US dollars by 2024, and further increase to 1,880.68 bn US dollars by 2029.
Emerging Trends in E-Commerce
1) Mobile Commerce
Mobile commerce or M-commerce involves the purchase and sale of goods and services handled by devices like tablets and smartphones. Since most users are active on smartphones and tablets, using this medium to extend the online business model will always be useful.
- Around 55% of the online traffic is active on mobiles, which has a good chance to increase further. Thus, leaving a good scope for online businesses to utilize this platform.
2) AI and Personalization
AI-based personalization has created options to easily suggest preferences to users while searching for anything on a website. It is transforming e-commerce, creating better user experiences, improving engagement, and boosting loyalty.
Slowly, businesses are understanding the crucial role of Artificial Intelligence in making personalized suggestions, target-oriented marketing, and smooth interactions to move through the strong e-commerce retail market. The mutual relationship between online platforms and AI personalization will play a key role in achieving growth and advancement in the digital age. There is a lot of scope for AI transformations to happen in online shopping platforms.
3) Augmented Reality (AR)
Augmented Reality (AR) helps customers gain an engaging shopping experience sitting at the convenience of their homes. It helps them to imagine the product in a real-time context, which further helps in making appropriate decisions before making any purchase. Ikea is using augmented reality and seeing its benefits.
There are frameworks available to use Augmented Reality for e-commerce on a wider scale than we presently do. This technology has been used by other platforms like Google Lens, Google Maps, Snapchat, etc. TikTok and Instagram have used this technology very easily to create filters on their platform.
The sectors that can have a huge impact on using this technology are real estate, salons, retailers, furniture, clothing, and more. Using this technology will help the customers have an interactive and engaging experience.
4) Voice Commerce
Mainly, voice commerce involves buying or shopping by leveraging voice-based technology. It even helps customers to interact with digital assistants or smart devices in their language and have a better buying experience than ever. Thus voice commerce is an intuitive and favorable technique to search, purchase, and handle products and services.
Giving commands to order online products will slowly make its way to make informed purchases. The way we create content based on SEO strategies, we need to incorporate voice recognition in preparing product descriptions and preparing the content strategy for marketing.
5) Composable Commerce
This is a component-oriented solution design process that offers companies adaptability and freedom to create and execute out-of-the-box shopping experiences. This new system works in three major areas tech-agnostic, component-oriented, and cloud-native. The three major benefits of this technology are its infinite scalability, high-end flexibility and agility, and cost-effectiveness.
Best Practices for E-Commerce Development
1) User-Centric Design
Your online store should be a convenient place for a normal user. They should get a streamlined and seamless experience of the platform, it’s an essential factor for the better performance of your website.
For example, keep your product suggestions in a proper place and also add ‘frequently bought together’ as suggestions. Movement from one product to another should be very convenient for the user. This will increase the user time on your website, and this is something that you won’t like to miss.
The longer a user is present and checking products or services on your website, the chances of purchase increase simultaneously. Thus, having a seamless user experience is one of the fundamental factors required for e-commerce websites development.
2) Optimized Performance
Online optimization is more about making modifications and updates on your website to enhance performance and conversions. But, what modifications to make and what should be the way? These are the important areas to work on. Making changes in the right direction will bring a positive impact.
We are sharing some of the major modifications to assist you in understanding things easily.
- Frequently update and enhance your product and the respective landing pages.
- Work on decreasing the
- page load time
- Cut out all the unnecessary things on the website
- Create personal content
- Make your website mobile-friendly
- Incorporate tracking tools
- Develop options around upselling
- To get a better user experience try the A/B testing technique
- Communicate to the tone of your audience
- Apply a convenient checkout process
3) Secure Payment Gateways
Increasing online payment fraud is a major headache for customers and businesses. There are several types of payment fraud that people have experienced so far. Some of them are; identity theft, chargebacks, and credit card theft. Such frauds can cause major financial losses for businesses resulting in problems and painful situations for the customers.
Important areas to create a secure payment processing system:
- Encryption: Transforming sensitive data into a code to avoid unethical access during transfer.
- 3D safe authentication: Three domain security protocols covering the payment processing technique, the bank, and the card-releasing bank.
- Fraud Analyzing tools: Helps in tracking fraudulent transactions on the online platform.
- Tokenization: The process of using unique codes instead of the primary account number and thus, protecting the customer’s crucial details.
4) Use Viable Images
Based on the findings of Jeff Bullas, an online influencer, 67% of online buyers appreciate having pictures of products to create a better idea about the product. It is equally important than the reviews and descriptions of the product. Thus, to grab the eyesight of the customer it is essential to have catchy images.
To have attractive and unique images on your e-commerce website, it is best to click actual product pictures, follow your style, and prepare unique content. Use high-quality product images to give a better experience for the customer and also help in gaining a good conversion rate.
5) Pick the best Web Hosting
For your sales to pick and keep increasing, using the best online web hosting platform is a crucial choice that one can make. The shorter the loading time, the more the chances for the users to stay on your platform.
The ideal website loading time is 0-2 seconds, if your website takes more than this time, you are opening doors of exit for your customers. This will subsequently increase the bounce rate. Therefore, it’s advisable to use the best web hosting for your platform.
Conclusion
Overall, using these emerging technologies like mobile commerce, augmented reality, AI and personalization, voice commerce, and composable commerce the e-commerce business can have a huge impact on their customer base. And, don’t forget to follow the best practices for an e-commerce platform suggested here to incorporate in your website.
At Kriyan Infotech we have developed customized e-commerce websites for our clients. Are you searching for a reliable and professional partner to help create a futuristic e-commerce platform? We can help you end your search, contact us today!
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