Kriyan Infotech https://kriyaninfotech.com/ Software Development Company Wed, 20 Nov 2024 06:32:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.7 https://kriyaninfotech.com/wp-content/uploads/2023/05/cropped-Kriyan-32x32.png Kriyan Infotech https://kriyaninfotech.com/ 32 32 The Complete Guide to App Developer Hiring Costs: Everything You Need to Know https://kriyaninfotech.com/blog/the-complete-guide-to-app-developer-hiring-costs-everything-you-need-to-know/ Wed, 20 Nov 2024 05:50:46 +0000 https://kriyaninfotech.com/?p=21150 Introduction Creating a mobile app can unlock new revenue streams, boost customer engagement, and transform your brand’s reach. However, one of...

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Introduction

Creating a mobile app can unlock new revenue streams, boost customer engagement, and transform your brand’s reach. However, one of the first questions for anyone embarking on an app development project is: “How much will it cost to hire an app developer?” The cost to bring your app to life can vary significantly based on factors like the developer’s expertise, region, and the scope of the project. Navigating these variables is key to finding the right talent without exceeding your budget.

We’ll break down all the factors influencing app developer costs so you can make an informed decision. Whether you’re a startup founder or a business looking to scale, mobile app development services resources will help you set realistic expectations and make the best choice for your development needs.

How Much Does It Cost to Hire an App Developer?

The cost to hire an app developer can range widely, from around $15/hour for beginners to $150/hour for seasoned experts. For those who prefer flat project fees, smaller app projects can start at $5,000, while more advanced apps can easily reach $100,000 or more. Understanding these ranges is essential to setting a realistic budget for your app project.

Factors Influencing the Cost to Hire an App Developer

Several factors can influence the final cost of hiring an app developer. Some of the main considerations include:

  • App Complexity: Simple apps require less coding and testing, while complex apps with features like payment systems or geolocation cost more.
  • Platform: iOS-only apps can be cheaper than cross-platform or Android apps.
  • Experience Level: Entry-level developers charge less than those with extensive portfolios.

Region: The hourly rates for app developers vary globally, with the highest rates typically in North America and Europe.

Average Cost to Hire an App Developer in Different Regions

Location affects app developer hiring costs significantly. Here’s a regional breakdown:
  • North America: $80 – $150/hour
  • Western Europe: $70 – $120/hour
  • Eastern Europe: $30 – $60/hour
  • India: $15 – $40/hour
  • Latin America: $25 – $55/hour

Each region offers unique cost advantages, so balancing budget with project requirements is crucial.

Cost of Hiring App Developers by Experience Level

Hire an app developers based on experience can help meet budget requirements and project needs:

  • Entry-Level Developers: Ideal for small apps or minor tasks, typically $15 – $30/hour.
  • Mid-Level Developers: Great for moderately complex apps, typically $35 – $80/hour.

Senior Developers: Essential for complex, enterprise-level projects, costing $80 – $150/hour.

App Developer Hiring Models and Pricing Structures

Various hiring models can also influence cost:

  • Freelancers: Flexible and often lower-cost, but may lack reliability for large projects.
  • In-House Developers: Offers full control but with higher fixed costs.

Outsourced Development Teams: Ideal for large projects needing ongoing support, with prices varying by region.

Hidden Hiring Costs

Be aware of potential hidden costs:

  • Onboarding & Training: Especially for in-house hires, training can add significant expenses.
  • Software Licenses: Some projects require specialized software that can increase costs.

Maintenance: After development, ongoing maintenance may be required, adding to the budget.

Ways to Reduce the Cost of Hiring an App Developer

Consider these strategies to manage costs:

  • Define Project Scope Clearly: A well-defined scope can prevent unnecessary changes.
  • Choose the Right Hiring Model: Match your project’s needs to the most cost-effective model.

Consider Offshore Teams: Offshore developers in regions like India or Eastern Europe can provide significant savings without compromising quality.

Conclusion

Hiring an app developer is a crucial investment that can significantly impact the success of your mobile application. Understanding the various factors that influence costs—from the complexity of your app and platform choice to regional rates and experience levels—will enable you to make informed hiring decisions. By choosing the right hiring model and carefully managing your budget, you can bring your app vision to life without overspending. Whether you need a simple app or a complex, enterprise-level solution, setting realistic cost expectations can make the process smoother and more successful.

Ready to turn your app ideas into reality? Partner with Kriyan Infotech, a leading provider of custom mobile app development services, to get expert guidance and high-quality development tailored to your needs. With our team of experienced developers, competitive pricing, and commitment to excellence, we’re here to support your app journey from start to finish. Contact us today to discuss your project and receive a personalized quote!

Frequently Asked Questions About Cost to Hire an App Developer

 Freelancers often cost less per hour, but the overall cost depends on project size, timeline, and required expertise.

Outsourced teams offer flexibility, access to diverse talent, and cost-effectiveness, especially for ongoing support.

Maintenance costs typically range from 15-20% of the initial app development budget.

  1. Cost Comparison by Region: A world map highlighting average hourly rates in different regions.
  2. Experience Levels and Rates: A bar chart showing cost variations across entry-level, mid-level, and senior developers.
  3. Hiring Models Breakdown: A pie chart showing the percentage of costs across freelancers, in-house teams, and outsourced teams.
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TypeScript vs JavaScript: Which Language Wins for Your Next Project? https://kriyaninfotech.com/blog/typescript-vs-javascript-which-language-wins-for-your-next-project/ Mon, 11 Nov 2024 11:21:37 +0000 https://kriyaninfotech.com/?p=21124 The world today has become more technologically advanced, making the choice of a programming language for your undertaking of paramount importance;...

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The world today has become more technologically advanced, making the choice of a programming language for your undertaking of paramount importance; otherwise, you may experience disappointments. Among others, the two dominant technologies in web development are Typescript and Javascript, whose prevalence often raises the question of which is better for the developer. Though Javascript has had a long-standing reign over web development, of late, there has been an increase usage of Typescript, especially in teams developing large scale applications.

Introduction

JavaScript can be called the web language for good reason—it is powerful, versatile and supported by various applications, having existed for decades. While it was originally designed to make web pages more dynamic and interactive, JavaScript has gradually developed to become a comprehensive programming language for both client-side and server-side applications, using libraries and frameworks like React, Vue and Node.js.

In 2012, Microsoft released TypeScript a superset of JavaScript with added features such as static typing designed to assist programmers write cleaner code that is easier to maintain. Nowadays the use of TypeScript is skyrocketing especially in the case of large frameworks and projects carried out by several people, where to maintain readability of the code and avoid errors to the maximum possible level is crucial.

The question then becomes, is TypeScript worth the learning curve? Or should you stick with JavaScript?

Overview of TypeScript and JavaScript

  • JavaScript: The backbone of web development, JavaScript is a high-level, interpreted language that powers both frontend and backend code. Its versatility allows developers to handle everything from animations and interactive elements on a webpage to server-side logic with frameworks like Express.js. Being widely adopted and universally compatible, JavaScript is supported by all major browsers without needing additional setup.
  • TypeScript: A statically typed language built on top of JavaScript, TypeScript compiles to JavaScript and works with JavaScript frameworks, enhancing productivity through type safety and advanced tooling. By using TypeScript, developers can define types for variables, functions, and properties, which makes it easier to spot potential issues before running the code.

Core Differences Between TypeScript and JavaScript

  • Typing: One of the most significant differences between TypeScript and JavaScript is the typing system. TypeScript uses static typing, which requires specifying the types of variables (such as strings, numbers, or custom types). This prevents common errors and improves code readability, especially in larger codebases. JavaScript, on the other hand, is dynamically typed, which provides flexibility but increases the risk of runtime errors.
  • Compilation: TypeScript must be compiled into JavaScript before it can be run, adding an extra step in the development process. While this may seem inconvenient, the compilation process provides an opportunity to catch errors early. JavaScript, however, executes directly in the browser, allowing for immediate feedback, which is often beneficial for rapid prototyping.
  • Development Experience: TypeScript’s enhanced tooling support means that Integrated Development Environments (IDEs) like Visual Studio Code can provide intelligent code completion, error highlighting, and real-time feedback, all of which improve productivity. JavaScript offers less guidance during coding but remains highly adaptable.

Advantages of Using TypeScript

  • Error Prevention: TypeScript’s static typing makes it possible to identify potential errors early in the development process, reducing the likelihood of bugs appearing in production. For instance, if you try to pass a string where a number is expected, TypeScript will flag it as an error, helping to enforce consistency across the codebase.
  • Enhanced Readability and Maintainability: Type definitions in TypeScript serve as a form of documentation, making it easier for developers (especially those new to a project) to understand the purpose of each variable or function. This can significantly improve collaboration on larger teams.
  • Better Tooling Support: IDEs offer advanced features like autocompletion, refactoring tools, and inline documentation with TypeScript, thanks to its type information. These features streamline the development process and reduce time spent hunting down errors.
  • Scalability: TypeScript is preferred for large applications, as it enforces stricter code standards and improves teamwork by making code easier to read, understand, and modify. These attributes make TypeScript especially valuable for long-term, large-scale projects.

Advantages of Using JavaScript

  • Flexibility and Speed: JavaScript’s dynamic typing allows for rapid development, making it ideal for smaller projects, quick prototypes, and applications where fast iteration is essential. JavaScript’s flexibility lets developers quickly modify and test code, adapting to evolving requirements.
  • Widespread Compatibility: JavaScript’s native browser support makes it the go-to choice for web development. It runs effortlessly across different environments, from desktops and mobile devices to servers, thanks to its universal compatibility.
  • Large Ecosystem: With a massive library ecosystem and extensive community support, JavaScript has an abundance of resources, libraries, and frameworks available. Its compatibility with TypeScript further means that many JavaScript libraries are usable in TypeScript projects, offering flexibility for developers.
  • Community Support: JavaScript’s established community provides a wealth of tutorials, forums, and resources, which can help developers troubleshoot issues and enhance their skills more easily.

TypeScript vs JavaScript in Specific Frameworks and Libraries

  • React: TypeScript is increasingly popular with React, as it enhances type safety and reduces runtime errors. For complex applications, TypeScript provides better maintainability and collaboration support.
  • React Native: While JavaScript remains the default for React Native, TypeScript is often used to build larger or more complex mobile applications, where its added structure helps ensure stability and readability.
  • Next.js: Next.js offers robust TypeScript support, making it easy for developers to create full-stack applications with server-side rendering, enhanced type safety, and clear documentation through types.
Here’s a quick look at how TypeScript and JavaScript handle types, highlighting TypeScript’s added safety:

JavaScript:
function greet(name) {

return “Hello, ” + name;

}

console.log(greet(5)); // No error, but unexpected output

 

TypeScript
function greet(name: string): string {

return “Hello, ” + name;

}

console.log(greet(5)); // Error: Argument of type ‘number’ is not assignable to parameter of type ‘string’

In JavaScript, the function may not work as expected if given the wrong type. TypeScript prevents this error, making it clear from the start what kind of input is required.

Choosing the Right Language: When to Use TypeScript or JavaScript

  • Use TypeScript for:
    • Large-scale projects that need long-term maintainability.
    • Applications with complex data structures where type-checking can prevent bugs.
    • Development teams working in collaborative environments where clear documentation and type definitions aid in collaboration.
  • Use JavaScript for:
    • Smaller projects or prototypes where development speed is a priority.
    • Simple applications that don’t require heavy structure or complex data handling.
    • Cases where flexibility and rapid iteration are necessary.

Conclusion

Choosing between TypeScript and JavaScript depends largely on the project’s complexity and the team’s goals. TypeScript’s type safety, readability, and tool support make it a strong candidate for large-scale applications and long-term projects. However, JavaScript’s simplicity, flexibility, and widespread compatibility make it ideal for smaller applications, rapid prototyping, and scenarios where minimal setup is essential. Ultimately, both languages offer unique benefits, and understanding their strengths can help you select the right tool for your development goals.

Ready to power up your next web or mobile project? Contact Kriyan Infotech today for expert advice and development services that help you make the most of TypeScript, JavaScript, and beyond. Let’s build something amazing together!

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The Role of UX/UI in Modern Web Development: Creating User-Centric Websites https://kriyaninfotech.com/blog/the-role-of-ux-ui-in-modern-web-development-creating-user-centric-websites/ Mon, 28 Oct 2024 05:22:47 +0000 https://kriyaninfotech.com/?p=21109 Introduction to UX/UI in Web Development In today’s digital landscape, websites are more than just online brochures. A well-designed website must...

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Introduction to UX/UI in Web Development

In today’s digital landscape, websites are more than just online brochures. A well-designed website must engage visitors, provide seamless navigation, and convert interactions into meaningful actions. This is the place where UX and UI design come into play. UX (User Experience) is concerned with the user’s journey or process of using the website, whereas UI (User Interface) is how that journey or process is made easier through design and layout. Both are considered to be the most vital components of web development today.

When creating a brand new website or improving upon an existing one, application of dominant UX / UI strategies provides the most convenient experience of use oriented to foster active participation and conversion alike. While organizations are looking for bespoke web application development services in the USA or India, the importance of designing with the focus on users is tantamount.

Key Principles of User-Centric UX/UI Design

Building a user-centric website means putting the user’s needs, preferences, and behaviors at the forefront. Here are some essential principles:

  1. Usability: Users should be able to navigate the website effortlessly. Intuitive design and clear labels help minimize frustration.
  2. Responsiveness: A responsive design ensures that the website works seamlessly on any device, be it a desktop, tablet, or smartphone.
  3. Consistency: Visual and functional consistency across pages creates a cohesive experience, building trust with users.
  4. Accessibility: Websites should be accessible to users of all abilities, adhering to accessibility guidelines to ensure inclusivity.
  5. Speed and Performance: Fast-loading pages reduce bounce rates and improve the overall user experience.

Best UX/UI Practices for Modern Web Development

graphic-highlighting-best-ux-ui-practices-for-modern-web-development-focusing-on-user-experience-and-interface-design

Incorporating UI/UX best practices is essential for building engaging websites. Here are some practices followed by the best UX/UI in web development services in the USA:

  • Mobile-First Design: Start the design process by focusing on smaller screens. With mobile users dominating internet traffic, mobile-first design ensures a better user experience across devices.
  • Simple Navigation: Clear menus, visible call-to-action buttons, and search bars enhance the website’s usability.
  • Personalization: Custom content based on user preferences improves engagement and encourages repeat visits.
  • Interactive Elements: Features like chatbots, quizzes, and animations make the site more engaging and keep users on the page longer.
  • A/B Testing: Continuous testing of layouts, buttons, and content helps identify the most effective versions for conversions.

The Role of UX/UI in Enhancing Website Engagement and Conversions

UX/UI design is of great importance as far as engagement and conversion rates are concerned. Engagement with the site is increased when the site is navigated easily and the users can identify clearly the information they are looking for, leading them to spend more time browsing and carrying out other actions like buying or subscribing to a service.

Concerning eCommerce websites and service-oriented sites, user-oriented schemes may have a positive impact on the revenues generated. Customization in web development which includes UI/UX designs not only enhances the functioning of the website but also helps in customer retention.

Minimizing user interface optimization for instance effective placement of CTAs, look and feel unit, and streamline checkout processes, helps remove potential friction inhibiting users. On the same note, responsive web design enables converting visitors through mobile devices.

Tools and Technologies for UX/UI in Web Development

Modern web developers have access to a wide range of tools to create engaging UX/UI designs. Some popular tools include:

  • Figma and Sketch: For wireframing and prototyping.
  • Adobe XD: A design tool for creating interactive prototypes.
  • InVision: Ideal for collaboration and design feedback.
  • Google Analytics: Helps track user behavior and make data-driven design improvements.
  • Bootstrap and Tailwind CSS: Frameworks for building responsive web layouts efficiently.
presenting-an-important-fact-about-ui-ux-design-and-its-influence-on-user-engagement-and-web-development

These tools empower developers to create responsive web designs and custom UX/UI solutions that cater to specific business needs in the USA and India.

Custom UX/UI Solutions for Different Markets (USA & India)

Web design preferences can vary across markets. In the USA, businesses often prioritize sleek, modern aesthetics with a focus on minimalism. On the other hand, web design services in India may lean toward vibrant designs with multiple interactive elements.

At Kriyan Infotech, we specialize in creating custom website development solutions tailored to specific market requirements. Whether you need a modern eCommerce website with responsive web design for the USA or an interactive service platform optimized for the Indian market, our design team ensures that the user experience aligns with your business goals.

As technology continues to evolve, modern web design trends are shifting towards personalization and automation. Here are a few trends that will shape the future of UX/UI:

  1. Voice User Interface (VUI): With the rise of virtual assistants, websites are being optimized for voice search.
  2. AI-Powered Personalization: Artificial intelligence is being used to deliver personalized content based on user behavior.
  3. Dark Mode Design: Dark mode is becoming popular due to its aesthetic appeal and energy-saving benefits.
  4. Augmented Reality (AR): AR is enhancing user experiences, especially for eCommerce and real estate websites.
  5. Micro-Interactions: Subtle animations, such as a button changing color on hover, enhance user engagement.

Staying ahead of these trends ensures that your website remains relevant and competitive in a dynamic digital landscape.

Conclusion

In an era where user expectations are at an all-time high, user-centric design is no longer optional—it’s essential. A well-executed UX/UI strategy helps businesses create websites that engage visitors, drive conversions, and foster brand loyalty.

Whether you are looking for custom web development solutions in the USA or require web design services in India, focusing on UX/UI design is the key to staying ahead in the competitive market.

Looking to create a website that leaves a lasting impression? At Kriyan Infotech, we offer best UX/UI in web development services tailored to your business needs. Whether it’s a sleek design for the USA market or an interactive platform for India, our experts specialize in delivering custom web development that boosts engagement and conversions.

Contact us today to discuss your next web development project and create a user-centric website that stands out in 2024!

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From Code to Production: Mastering Software Delivery with DevOps https://kriyaninfotech.com/blog/from-code-to-production-mastering-software-delivery-with-devops/ Fri, 25 Oct 2024 05:46:50 +0000 https://kriyaninfotech.com/?p=21094 Introduction: DevOps – The Secret to Lightning-Fast Software Delivery In the fast-paced world of software development, speed without compromising quality is...

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Introduction: DevOps – The Secret to Lightning-Fast Software Delivery

In the fast-paced world of software development, speed without compromising quality is the name of the game. As businesses compete to bring innovative solutions to market faster, they face challenges balancing quick delivery with operational efficiency. This is where DevOps in software development steps in—bridging the gap between development and operations to streamline workflows, enhance collaboration, and enable rapid delivery cycles.
Imagine developers and IT teams working hand-in-hand, powered by automation and agile principles, driving continuous innovation from code to deployment. This synergy is what defines DevOps, making it essential for businesses seeking a competitive edge. Whether you’re a startup aiming for quick releases or a large enterprise optimizing operations, custom DevOps solutions offer the answer.

Key Components of DevOps in Software Development

1. Collaboration and Communication: DevOps breaks down silos between development and operations teams, encouraging open communication and shared responsibilities.

2. Continuous Integration and Delivery (CI/CD): With CI/CD pipelines, code changes are frequently integrated, tested, and deployed to production, ensuring faster, reliable releases.

3. Automation: From testing to deployment, DevOps automation tools minimize human errors, save time, and improve overall efficiency.

4. Monitoring and Feedback Loops: Real-time monitoring tools provide valuable insights to optimize future releases and quickly address issues.

5. Agile and DevOps Integration: Agile principles work with DevOps, allowing iterative development and continuous improvements.

Best Practices for DevOps Implementation

graphic-showing-best-practices-for-devops-implementation-including-ci-cd-automation-collaboration-and-continuous-testing

1. Start with a Clear Strategy: Before diving into tools, define your DevOps implementation strategy—identify goals, resources, and timelines.

2. Establish a CI/CD Pipeline: Automating the software development pipeline using CI/CD ensures smooth, consistent delivery.

3. Use the Right Tools: Adopt top DevOps tools like Jenkins, Docker, Kubernetes, and Ansible to automate and manage processes efficiently.

4. Emphasize Continuous Testing: Implement automated testing to detect bugs early and prevent delays.

5. Create a Collaborative Culture: Foster communication between development and operations teams with regular meetings and shared goals.

6. Monitor and Measure: Use metrics to track the efficiency of DevOps practices and identify areas for improvement.

The Role of DevOps in Accelerating Software Delivery

DevOps isn’t just about faster coding; it transforms the entire software delivery process, ensuring smooth collaboration, minimal downtime, and enhanced quality. DevOps for faster software delivery leverages automation, CI/CD pipelines, and agile integration to reduce lead times and deliver continuous value to customers.

By streamlining processes, companies can release updates and new features faster, reducing time-to-market. For startups, this ability to pivot and release quickly can be a game-changer, while enterprises benefit from improved scalability and operational efficiency.

DevOps Tools and Technologies

Here are some top DevOps tools that play a critical role in software delivery:

1. Jenkins: A popular CI/CD tool for continuous integration 

2. Docker: Helps create and deploy lightweight containers for seamless app delivery.

3. Kubernetes: Orchestrates containerized applications, ensuring high availability.

4. Ansible: Automates IT infrastructure and software provisioning.

5. GitHub Actions: Streamlines workflows directly from code repositories.

These tools are essential to DevOps automation and optimize the software pipeline from development to deployment.

Challenges in Implementing DevOps

1. Cultural Resistance: Transitioning to a DevOps model requires changing existing mindsets and workflows, which can face resistance.

2. Tool Overload: Choosing and managing the right tools without overwhelming teams is a challenge.

3. Security Concerns: Balancing speed with security can be tricky, especially with rapid releases.

4. Scaling Issues: Implementing DevOps at scale demands robust infrastructure and monitoring systems.

Businesses can overcome these challenges by starting small, training teams, and working with custom DevOps solutions tailored to their needs.

Custom DevOps Solutions for USA and India Markets

The demand for DevOps services USA and DevOps in India is on the rise, as companies in both regions focus on optimizing their software delivery processes. In the USA, enterprises emphasize scalability and security, while Indian startups seek DevOps for faster software delivery with minimal operational costs.

Custom solutions that align with regional market needs can help businesses thrive. For example, Cloud DevOps solutions offer flexibility to enterprises managing large workloads, while DevOps for startups enables agile operations and rapid growth. 

The Future of DevOps in Software Development

The future of DevOps is promising, with trends like AI-powered DevOps, enhanced automation, and tighter integration with cloud platforms gaining traction. Software development pipeline optimization will become increasingly data-driven, with predictive analytics enabling proactive management. As more organizations adopt DevOps, we’ll see greater emphasis on DevOps implementation strategies that cater to specific industries and business models.

DevOps will also play a pivotal role in driving digital transformation across sectors, making it a must-have practice for businesses striving to stay ahead.

Conclusion

DevOps isn’t just a trend—it’s a necessity in today’s competitive tech landscape. From streamlining software delivery to enhancing team collaboration and optimizing pipelines, the benefits of DevOps are undeniable. By adopting DevOps best practices and leveraging custom DevOps solutions, businesses can accelerate releases, improve quality, and stay agile in a rapidly evolving market.

Whether you’re in the USA or India, integrating DevOps into your operations ensures that your software development process is future-ready. The right blend of top DevOps tools, automation, and collaboration will empower your team to deliver faster, better, and smarter.

Ready to take your software delivery to the next level? Embrace the power of DevOps with expert solutions tailored for your business. Whether you’re a startup or an enterprise, our custom DevOps solutions will help you accelerate releases, optimize workflows, and ensure continuous value delivery. Contact us today to learn how we can transform your operations with DevOps services USA and cloud-based solutions for modern software development! 

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Maximizing ROI with Paid Media: Advanced Strategies for Google Ads and Beyond https://kriyaninfotech.com/blog/maximizing-roi-with-paid-media-advanced-strategies-for-google-ads-and-beyond/ Tue, 22 Oct 2024 07:31:26 +0000 https://kriyaninfotech.com/?p=21078 The importance of paid media cannot be understated in the current ecosystem where competition is fierce. For most businesses, paid media...

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The importance of paid media cannot be understated in the current ecosystem where competition is fierce. For most businesses, paid media helps them to reach their target audience effectively and swiftly. However, it is vital to note that putting adverts is not enough, to get the best return on investment high level thinking and constant fine tuning is needed. Be it Google Ads, social media or programmatic advertising, companies should embrace better techniques to see real results.

Introduction to Paid Media ROI Optimization

Paid media is defined as a promotion of products or services using paid avenues, which could include paid search, social media, or display ads among others. But as time has progressed, return on investment (ROI), especially on paid media campaigns has stopped being to only budget spends. Marketers have to now think of the audience, the relevance of the ad, the strategies of the bid as well as optimizing multiple channels. Sophisticated performance marketing strategies enhance the amount of money a company derives from every performance dollar spent. With new technologies such as programmatic buying and artificial intelligence for advertisement purchases, marketers can turn and adjust the campaign whenever necessary to create a more targeted effect. In order to succeed, one must manage costs while maximizing efficiency through accurate targeting and relevant metrics.

Advanced Google Ads Strategies for Maximizing ROI

Google Ads remains a powerful tool for paid media campaigns, but optimizing it to maximize ROI requires more than creating ads. Here are some advanced strategies that deliver high performance:
  • Smart Bidding and AI Algorithms: Google’s Smart Bidding uses machine learning to optimize bids for conversions and maximize value. Utilizing options like Target ROAS and Enhanced CPC helps align bids with business objectives.
  • Segmentation with Audience Layers: Going beyond keywords, businesses can leverage in-market audiences, affinity groups, and customer match lists to hyper-target relevant users.
  • Ad Copy Testing with Dynamic Search Ads (DSA): Dynamic ads adjust based on user search queries, increasing relevance. Running A/B tests further refines ad messaging for maximum engagement.
  • Maximizing Quality Scores: High-quality ads lower cost-per-click (CPC) and increase ad rank. Ensure ads are relevant to both keywords and landing pages to maintain a high-quality score.
  • Using Google’s Performance Max Campaigns: These campaigns offer a multi-channel approach, combining display, YouTube, and search ads, helping businesses achieve better conversion rates.

Expanding Beyond Google Ads: Alternative Platforms for Paid Media Success

While Google Ads is a go-to platform, other channels are equally important for diversifying marketing efforts. Here’s how businesses can expand their reach:

  • Facebook and Instagram Ads: With precise targeting based on demographics and interests, Meta’s platforms offer excellent ROI, especially for B2C companies.
  • LinkedIn Ads: LinkedIn is ideal for B2B campaigns targeting professionals and executives. Use sponsored InMail and carousel ads to generate qualified leads.
  • Programmatic Advertising: Automated ad buying leverages algorithms to purchase ad space in real time, offering better audience targeting and performance.
  • Amazon Ads: For eCommerce brands, Amazon Ads is a powerful tool to place products directly in front of customers actively shopping on the platform.
  • YouTube Ads: Video advertising on YouTube helps brands build awareness and capture attention with engaging content. Skippable in-stream ads and discovery ads drive brand recall.
    By diversifying across these platforms, businesses can tap into new audiences and reduce over-reliance on a single channel.

Best Practices for Performance Tracking and Reporting

Tracking campaign performance is essential to measure ROI and make data-driven decisions. Here are the best practices for tracking and reporting:

  • Set Clear KPIs: Identify key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost-per-acquisition (CPA), and ROAS to monitor progress effectively.
  • Use Google Analytics 4 (GA4): GA4 offers advanced insights into user behavior across multiple platforms, helping businesses optimize their paid campaigns.
  • Leverage Attribution Models: Move beyond last-click attribution by using data-driven or multi-touch attribution models to understand the true impact of campaigns.
  • Create Real-Time Dashboards: Use tools like Coupler.io to create automated dashboards that provide real-time insights on campaign performance.
  • Conduct Regular Performance Audits: Routine audits help identify underperforming campaigns, allowing businesses to reallocate budgets for better results.

Custom Solutions for Paid Media in USA and India

Paid media strategies vary based on market dynamics, audience behavior, and regional preferences. Kriyan Infotech offers tailored solutions for businesses operating in the USA and India, ensuring campaigns resonate with local audiences:

USA:

    • Focus on programmatic advertising and performance marketing strategies to target segmented audiences with high purchasing power.
    • Leverage platforms like LinkedIn and Google Ads for B2B campaigns. 
    • Use A/B testing and paid search optimization to optimize ROI from competitive markets.

India:

    • Adopt advanced PPC campaigns to tap into the growing digital consumer base.
    • Explore emerging platforms like Amazon Ads and local ad networks for product promotions.
    • Focus on media buying tactics to ensure cost-effective campaigns with high conversion rates. 

Kriyan Infotech’s expertise in these markets ensures that businesses receive custom Google Ads solutions and paid media tactics aligned with their specific needs.

Conclusion

The paid media landscape is becoming more dynamic and data-driven. In 2024, marketers need to embrace trends such as AI-powered automation, programmatic advertising, and platform diversification to stay ahead. Businesses must continuously optimize campaigns through performance tracking, multi-channel strategies, and customized solutions for each market.
At Kriyan Infotech, we specialize in helping businesses maximize their ROI with advanced paid media strategies. Whether you’re looking for custom Google Ads solutions or want to explore performance marketing strategies across multiple platforms, we offer tailored solutions to meet your goals. 

Partner with Kriyan Infotech today and unlock the full potential of paid media strategies to drive your business success!

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The Future of Digital Marketing: AI Strategies to Boost Customer Engagement https://kriyaninfotech.com/blog/the-future-of-digital-marketing-ai-strategies-to-boost-customer-engagement/ Wed, 02 Oct 2024 09:10:06 +0000 https://kriyaninfotech.com/?p=21044 Introduction AI-based digital marketing is transforming how customers and potential customers engage with businesses in 2024 and beyond. It opens up...

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Introduction

AI-based digital marketing is transforming how customers and potential customers engage with businesses in 2024 and beyond. It opens up avenues for businesses that have never been seen before in terms of personalized campaigns and user experience optimization.

Marketers now have a better understanding of consumer behavior through machine learning and predictive analytics, making it easier to identify who needs what at any given time. Successful examples include automated customer service and changing content recommendations dynamically. By embracing AI, companies are becoming more efficient and achieving higher returns on investments (ROIs), allowing them to stay ahead in the ever-fast-changing digital world.

What is AI-Driven Digital Marketing?

Don’t you think it’s ironic that what people call “digital marketing” today entails just these two words?

In reality, there is so much more to digital marketing than this. The primary purpose of using Artificial Intelligence (AI) in digital marketing to guide individuals toward a successful outcome by filtering out customers who are less likely to make a purchase.

This approach helps you better select your target audience, understand them more effectively, and maintain relevant and personalized campaigns at all times.

When you understand your sales figures and how they will react to various changes, it becomes easy for you as an online salesperson to personalize your experience with individual channels onwards and control. This can best be achieved by analyzing large volumes of customer data which will allow a marketer to make decisions based on facts rather than guesses.

Various AI tools, such as chatbots, predictive analytics, machine learning algorithms, and natural language processing tools to improve the entire process of marketing.

Benefits of AI in Digital Marketing

key-benefits-of-implementing-ai-in-digital-marketing-including-automation-and-personalization

Kriyan Infotech specializes in delivering AI-driven digital marketing solutions, enabling businesses harness these benefits to create more engaging and effective marketing strategies. The adoption of AI in digital marketing brings several significant advantages:

  • Personalized Customer Experiences: With AI-powered digital marketing, businesses can adjust their platforms and product offerings based on customers’ past behaviors or choices. Customers engage more deeply with this tailored method as it makes them feel understood, resulting in higher conversion rates when they have the opportunity to click through an ad.

  • Data-Driven Insights: Marketers can utilize Artificial Intelligence algorithms to quickly and precisely study extensive databases gaining valuable insights into customer behavior, preferences, and trends over time. This helps organizations develop better strategies through efficient targeting mechanisms, better segmentation, and sound customer profiling techniques.

  • Automation and Efficiency: AI can automate repetitive tasks including email marketing, social media posting, and customer service. This not only saves time but also ensures that marketing activities remain consistent thus enabling marketers to engage in more creative and strategic initiatives.

  • Enhanced ROI: By targeting the right audience with pertinent content thereby minimizing wastage on ineffective campaigns, AI-powered tools assist in optimizing marketing budgets. Higher ROI is achieved through the precision of AI-driven strategies since they ensure that resources are used effectively.

AI-Driven Digital Marketing Strategies

ai-driven-digital-marketing-techniques-optimizing-online-presence-and-campaign-performance

To stay ahead in the competitive digital landscape, businesses need to leverage AI-driven strategies. Here are a few AI marketing strategies that are transforming the industry:

  • Predictive Analytics for Targeting: Predictive analytics involves using historical data and AI to forecast future trends and behaviors. By analyzing customer interactions, AI can predict which audiences are most likely to engage with a brand, enabling marketers to create highly targeted campaigns.

  • Chatbots and Virtual Assistants: AI-powered chatbots are revolutionizing customer service by offering real-time, 24/7 support. These chatbots handle basic inquiries, recommend products, and even guide customers through the sales process. They enhance user experience while reducing the need for human intervention in routine tasks.

  • AI-Powered Content Creation: AI tools can generate content that is optimized for search engines and tailored to audience preferences. Marketers can use AI to analyze content performance and make data-driven decisions on what type of content resonates most with their target audience.

  • Personalized Product Recommendations: AI uses data from customer browsing and purchasing behavior to recommend products that are most relevant to individual users. This not only improves customer experience but also increases upselling and cross-selling opportunities.

  • Automated Ad Campaigns: AI allows marketers to automate ad campaigns, including pay-per-click (PPC), social media, and display ads. AI analyzes audience behavior in real time, adjusting bids, content, and targeting parameters to ensure maximum ad performance.

 

Challenges in Implementing AI in Marketing

illustration-depicting-common-challenges-faced-while-integrating-ai-into-digital-marketing-campaigns

While AI-driven digital marketing offers many benefits, it also presents some challenges:

  • Data Privacy Concerns: With AI-driven marketing relying heavily on consumer data, businesses must navigate the complexities of data privacy laws. Ensuring compliance with regulations like GDPR and maintaining transparency with customers about how their data is used is critical.

  • High Implementation Costs: AI technologies require significant investment in software, infrastructure, and skilled personnel. For small businesses, the initial cost of implementing AI-driven marketing solutions may be a barrier to entry.

  • Integration with Existing Systems: Many companies face challenges in integrating AI with their existing marketing tools and platforms. The compatibility and technical expertise required to merge AI technologies into current workflows can be demanding.

  • Learning Curve: Adopting AI-driven digital marketing requires marketers to upskill and stay informed about the latest AI trends and tools. Training staff and building expertise in AI can be time-consuming.
visualization-of-future-trends-and-innovations-in-ai-driven-marketing-and-their-impact-on-the-industry

As AI technologies continue to advance, several trends are expected to shape the future of digital marketing:

  • Voice Search Optimization: With the growing popularity of voice-activated devices like smart speakers, optimizing content for voice search will become crucial. AI-driven tools will play a significant role in ensuring content is optimized for natural language queries.

  • Hyper-Personalization: AI will take personalization to new heights by analyzing deeper layers of data, including emotional cues and micro-behaviors. This will allow marketers to deliver even more personalized experiences based on real-time interactions.

  • AI-Powered Video Marketing: Video marketing is gaining traction, and AI will enhance video content creation and optimization. AI tools will assist in creating interactive and engaging videos tailored to audience preferences.
  • Predictive Customer Journeys: AI will predict customer journeys with higher accuracy, enabling businesses to create seamless experiences across multiple touchpoints. Predictive algorithms will help brands anticipate customer needs and proactively address them.

How to Get Started with AI in Digital Marketing

step-by-step-guide-image-explaining-how-businesses-can-start-integrating-ai-into-their-digital-marketing-efforts
Implementing AI-driven digital marketing strategies requires a step-by-step approach:
  1. Assess Your Current Capabilities: Evaluate your existing marketing tools and identify areas where AI can improve efficiency or performance.
  2. Define Clear Objectives: Establish specific goals for your AI initiatives, whether it’s improving customer engagement, enhancing personalization, or optimizing ad campaigns.
  3. Choose the Right Tools: Research AI marketing platforms that align with your business objectives. Platforms like HubSpot, Marketo, and Salesforce offer AI-driven solutions for automation, analytics, and customer targeting.
  4. Invest in Talent: Consider hiring AI specialists or training your marketing team to work with AI tools. Having the right expertise in-house is crucial for effective implementation.
  5. Start Small: Begin by integrating AI into one aspect of your marketing strategy, such as chatbots or automated email campaigns. Once successful, gradually expand AI’s role across other channels.

Infographic: The Future of Digital Marketing: AI Strategies to Boost Customer Engagement

infographic-illustrating-the-future-of-digital-marketing-with-ai-strategies-to-boost-customer-engagement

Conclusion

AI-driven digital marketing is unlocking new opportunities for businesses to engage with customers in more meaningful and efficient ways. By adopting AI-powered strategies, companies can deliver personalized experiences, optimize their marketing efforts, and stay competitive in an increasingly digital world. Whether you’re looking to streamline your processes or enhance customer interactions, AI is an essential tool for future-proofing your digital marketing efforts.

Ready to transform your digital marketing with AI? Contact Kriyan Infotech today for custom AI marketing solutions designed to drive results. Unlock the future of customer engagement with our professional AI-driven digital marketing services.

 

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Step-by-Step Guide to Hiring Android & iOS Developers for 2024 and Beyond https://kriyaninfotech.com/blog/step-by-step-guide-to-hiring-android-ios-developers-for-2024-and-beyond/ https://kriyaninfotech.com/blog/step-by-step-guide-to-hiring-android-ios-developers-for-2024-and-beyond/#respond Wed, 18 Sep 2024 12:31:34 +0000 https://kriyaninfotech.com/?p=21005 Introduction Mobile applications are now a fundamental driver of business growth and increment in the digital world. Increasing mobile application usage...

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Introduction

Mobile applications are now a fundamental driver of business growth and increment in the digital world. Increasing mobile application usage means businesses should engage talented Android and iOS developers. To implement your mobile application idea to life, proficient developers are essential. The right expertise will help create innovative, user-centered applications that thrive amid competition in today’s market.

A clear understanding of how to find and select the best Android and iOS developers is very crucial for your application’s quality, functionality as well as overall profitability.

Statistics

Key Statistics on Hiring App Developers – Insights on mobile app usage, market growth, and developer demand
  • 70% of global internet users access the web via mobile devices.
  • The mobile app market is projected to hit $407.31B by 2026.
  • Demand for mobile app developers has grown 15% annually since 2018.
  • 85% of users prefer apps over mobile websites.
  • The average user has 80 apps but uses only 30 monthly.
  • Companies with mobile apps see a 45% higher engagement rate.
  • 87% of smartphone time is spent on apps.
  • By 2025, 1.8 billion people will own smartphones globally.
  • Google Play Store hosts over 2.87M apps.
  • iOS users generate 65% more in-app revenue than Android users.
  • App development costs range from $25K to $500K.
  • 70% of startups plan to launch mobile apps.
  • Custom apps will dominate 60% of projects by 2025.
  • Cross-platform app developer demand rose 25% in two years.
  • The app development outsourcing market is expected to grow by 7.7% by 2025.

Why Hiring an App Developer is Crucial for Your App’s Success

Hiring a professional app developer is essential for building high-quality, feature-rich applications. Expert developers can:

  • Customize app solutions based on your business needs.
  • Ensure app compatibility across multiple devices and platforms.
  • Implement scalable and secure architectures.
  • Speed up the development process while maintaining quality.
  • Provide ongoing support for updates and maintenance.

What to Know Before You Hire an App Developer

Before diving into the hiring process, ensure you have:

  1. A well-defined app idea and its functionalities.
  2. An understanding of your target audience and market.
  3. A clear budget and timeline for development.
  4. A plan for post-development maintenance and updates.
  5. Knowledge of your preferred development platform (Android, iOS, or both).

Key Skills You Need in Android & iOS Developers for Successful App Development 2024 and Beyond

When hiring android and iOS app developers, focus on candidates who possess the following skills:

  • Proficiency in Programming Languages – For Android: Java, Kotlin; for iOS: Swift, Objective-C.
  • Knowledge of App Development Frameworks – React Native, Flutter, and Xamarin for cross-platform development.
  • UI/UX Design Skills – The ability to design intuitive and user-friendly interfaces.
  • API Integration – Experience with third-party APIs and services.
  • Knowledge of Database Management – MySQL, MongoDB, Firebase.
  • App Testing – Experience with automated and manual testing tools.
  • Version Control – Familiarity with Git and similar tools for code collaboration.
  • Security Best Practices – Understanding app security and encryption standards.
  • Performance Optimization – Skills to ensure the app runs smoothly without crashing.
  • Problem Solving & Debugging – A demonstrated ability to identify and fix issues efficiently.

10 Essential Steps to Hire Mobile App Developers

  1. Define Project Requirements – Outline the app’s features, target platforms, and expected outcomes.
  2. Choose the Right Hiring Model – Decide between in-house, freelance, or outsourcing.
  3. Set a Budget – Estimate costs based on app complexity, platform, and hiring model.
  4. Search for Candidates – Use job portals, tech forums, and freelancing platforms.
  5. Evaluate Portfolios – Check previous work to assess their design and technical skills.
  6. Conduct Technical Interviews – Test their coding, problem-solving, and industry knowledge.
  7. Test Communication Skills – Ensure they can collaborate effectively with your team.
  8. Request Work Samples or a Trial Task – Assign a small task to evaluate their capabilities.
  9. Check References and Reviews – Validate their experience through past client feedback.
  10. Sign a Contract – Finalize terms, timelines, and intellectual property agreements.

What Are the Challenges When You Hire Mobile App Developers?

  • Budget Constraints – Experienced developers might be costly.
  • Communication Barriers – Especially when working with offshore teams.
  • Misaligned Expectations – Differences in vision between the developer and your team.
  • Security Risks – Protecting intellectual property during outsourcing.
  • Finding the Right Talent – The talent pool is competitive, making it difficult to hire top developers quickly.

How Much Does It Cost to Hire Dedicated App Developers?

Here’s a table representing the cost of hiring Android and iOS app developers from different regions:

Country/Region Hourly Rate (USD)

United States 

 $100 – $150

Western Europe

 $80 – $120

Eastern Europe

 $40 – $70

India

 $20 – $50

Southeast Asia

 $25 – $60

Latin America

 $30 – $70

 

Where to Find Mobile App Developers

You can find talented Android and iOS app developers on platforms such as:

Kriyan Infotech: The Best Place to Hire App Developers

Kriyan Infotech is a leading mobile app development service provider in the US and India with experienced developers specializing in Android and iOS platforms who deliver highly scalable, secure, and high-quality mobile applications. From full-stack app development to custom app solutions, Kriyan Infotech is your ideal partner.

Conclusion

For your app’s success, it is important to hire the right Android and iOS app developer. By following the steps of this guide, you can rest assured that your project will be taken care of by people who know what they’re doing enabling you to launch an efficient mobile application that serves its business purpose.

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How to Choose the Right Mobile App Development Partner in the US and India? https://kriyaninfotech.com/blog/how-to-choose-the-right-mobile-app-development-partner-in-the-us-and-india/ https://kriyaninfotech.com/blog/how-to-choose-the-right-mobile-app-development-partner-in-the-us-and-india/#comments Fri, 23 Aug 2024 06:33:06 +0000 https://kriyaninfotech.com/?p=20885 Introduction Welcome to our new article. Let’s have a look at the current facts and statistics. Then we will dive into...

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Introduction

Welcome to our new article. Let’s have a look at the current facts and statistics. Then we will dive into why choosing the right mobile app development partner is important for your business. 

  • There are over 7.2 billion mobile app users in the world right now, as we speak. 277 million users in the US and 660 million users in India.
  • The US has the highest number of mobile users as proportionate to the overall population.
  • Nearly 82% of the US population has access to a smartphone.
  • 99.04% prefer the Apple ecosystem or the Android operating system. They pick up their mobile phones approximately 262 times every day.
  • Mobile app users in the US spent over $45 billion in 2023 on purchasing mobile apps and other software services.

These figures show the importance of mobile apps for business in today’s cutting-edge, competitive world. Not having a mobile app simply means missing out on a lot of new business opportunities. Businesses hire mobile app development partners to keep their businesses ahead of the competition. Hiring a trusted mobile app partner simplifies most of your business operations. 

Today, we will learn about the mobile app development services. Various aspects of app development are discussed here in depth.

How to Understand the Project Requirements Effectively?

Best Mobile App Development Partner

You need to be clear about your project’s requirements and expectations. Here, we have listed a few steps that will help you create a project roadmap from scratch: 

  • Define your goals: This is the foundation of your mobile app development project. You define the basic requirements and objectives and develop a proper understanding of the ideas. You decide if it’s a native app or a cross-platform mobile app.

  • Specify Target Users: One of the most important aspects of a mobile app is the ‘target users. Understanding their usage behaviors can help you design the app in line with your niche.

  • Identify the Key Features and Functionalities: Figure out what features, functionalities, and third-party integrations your app requires. Some of the complicated features require regular bug fixing and updates, which eventually add up to the cost of development. Consider features wisely.

  • Set a Budget and Timeline: The budget and timeline are proportional to each other. High budgets speed up the project timeline, while low budgets can have an impact on the development process. It depends on the features and design complexity of the app. Set your budget accordingly to get the best results.

How Can We Select the Right Mobile App Development Partner?

It is necessary that your partner understands your requirements precisely. When you are ready with the project requirements, it’s time to find a suitable mobile app development agency. You may consider the below criteria to find the best mobile app development partner for your project. Here are the outlined criteria: 

  • Technical expertise and experience: This is the basic expectation from a good mobile app developer. Implementing advanced features in your app effectively requires a high standard of technical expertise. Choose a partner with a good market reputation and a proven record of successful projects.

  • Industry-Specific Knowledge: Past work experience in your particular desired industry gives an edge to your mobile app development partner over others. It is better to hire an app development agency that supports dynamic industries.

  • Client Portfolio: Check out the client portfolio and evaluate the work quality of your partner. It is enough to give you an idea of how well your partner matches your standards.

  • Client Testimonials and Reviews: Happy clients are the biggest advocates of any business. Look for testimonials from their past clients and reviews to gain insights.

Evaluate The Technical Capabilities

An ideal mobile app development company brings strong expertise to the table. We believe it is very important to evaluate the technical strengths and capabilities of your partner before you hire them. We have listed a few common methods: 

  • Check if they are comfortable with the latest technologies, such as machine learning, artificial intelligence, robotics automation, and blockchain.
  • See how well they can implement changes and other third-party integrations.
  • Ensure they have relevant experience to work on your project.
  • Make sure they can develop apps in both environments, i.e., native and cross-platform.
  • Check out their past work to see if their UI/UX design is modern and attractive.
  • Enquire about the procedure and timeframe for resolving issues.
  • A rigorous quality assurance and testing procedure in place is a big positive sign.

How Do Pricing Models and Contracts Work?

There are many pricing models available to ensure fairness between both parties involved. The most common pricing models are discussed ahead: 

  • Fixed price: When you share your requirements with the mobile app development company, they quote you a price. After cost negotiation and contract approvals, you receive the app at the predetermined price. The scope of changes and modifications after delivery is very limited under this model.

  • Time and material pricing: You actually pay on the basis of hours and resources consumed for your project. It offers a greater level of flexibility than a fixed-priced model. We recommend it for projects with dynamic requirements that change a lot.

  • Revenue sharing: You simply share the app revenue with the developers. The app developer company gets a share in your project’s success.

  • Hybrid model: If your project involves a lot of tasks and is a little bit complex, then you have the option to choose different pricing models for different tasks. The hybrid pricing model allows you to select a specific pricing model for certain tasks as per your convenience.

Onshore versus Offshore Mobile App Development Services

Onshore mobile app development is when you work with a team that develops apps for smartphones within your own nation. Offshore development implies hiring a team of overseas developers for the mobile app development project.
Aspect
Onshore Development
Offshore Development
Cost of Development
Relatively Higher and primarily depends upon the country.
Relatively Lower, Best suited for bigger and long-term projects.
Technical Support
Generally, support is available during office hours and round the clock support requires additional cost.
Round the Clock support is available at no extra charge.
Communication
Easier and Faster, Same language communication reduces chances of misunderstandings.
Communication challenges may happen when your development partner doesn’t speak your language fluently.
Talent Pool
Limited Access to experienced developers.
Access to a large number of talented mobile app developers.
Scalability
Limited, expanding resources incur heavy costs.
Offers high level of scalability with ease.

Ensuring Post-Launch Support and Maintenance

Once your app is launched into the market, it’s essential to keep it updated for smooth functioning. There are thousands of different device models out there that run your app. With time, technology changes, operating system updates, hardware upgrades, and older devices become obsolete. All these factors affect the compatibility of your app, so you need to regularly update the app to ensure seamless compatibility for all devices. 

Technical bugs and security issues are universal in the world of mobile apps. They appear all of a sudden, every now and then. Security issues can lead to a complete breakdown of the mobile app. An experienced mobile app development partner can provide the professional level of maintenance required for your app.

Your app development partner can significantly simplify the scaling and future upgrade processes.

Why to Choose Kriyan Infotech as Your Mobile App Development Partner

Kriyan Infotech has successfully served over 200 global clients, with the highest satisfaction rate. We have over 18 years of intensive industry experience and 1,000+ highly experienced mobile app developers in our teams. 

Our ability to accurately understand client’s requirements and implement them in a perfect way in the mobile app for their business makes us the best mobile app development partner in the US and India. We utilize our technical and business experience in a smart way to keep the development cost as low as possible without compromising on quality.

These are just a few of the flagship features of choosing Kriyan Infotech as a mobile app development partner. You can reach out to Kriyan Infotech anytime to explore more about the offerings and services.

Conclusion

Studies project the global app market to hit $760 billion by the end of 2027. Total mobile app users will be around 8 billion worldwide and 334 million in the US alone by year 2029. What we foresee for the upcoming future is that businesses without a digital presence will most likely be ignored or avoided in general by the majority of the young population. 

  • On average, users have almost 35 apps in their phones.
  • They interact with 9 apps on a daily basis, and 30 apps on a monthly basis.
  • Most users never open 3 out 4 apps second time after installation.
  • Almost 85% of users engage with apps in their morning routine.
  • As of August 2024, there are around 3.95 million apps in Google Play Store.
  • By 2027, the annual total number of app downloads will rise above 350 billion.
  • The gaming segment has the highest number of mobile app downloads, followed by photo and video related apps.

So, today is the best time for businesses to grab the opportunity and consider developing a mobile app for their business. Your digital presence ensures a high level of brand visibility and helps you reach new markets faster than any other method. Kriyan Infotech can help you develop an innovative and future-ready app for your business. Schedule a Meeting with Our Experts!

Common Mobile App Development Partner FAQs

A personalized mobile app with an AI-based user experience would be in high demand. Mobile apps will influence the way consumers think about where to shop.
A mobile app simply keeps your business ahead of the competition. You stand out from other businesses, which increases your brand awareness. It becomes easier for you to reach out to new markets.
It depends on your requirements and audience. If you have a high budget and want a better user experience, then go for native platform development. Otherwise, cross-platform sounds like a good option.
Hiring US-based development partners is somewhere around five times more expensive than hiring from India. The exact cost of developing a mobile app varies from partner to partner. It heavily depends on factors such as features required, design complexity, target platform, third-party integrations, supported languages, etc.
Hiring a mobile app development partner in the US gives you the ability to work on critical projects that require frequent site visits and involve face-to-face communication with local audiences.

India is a global IT hub for the modern. The world has recognized India as a well-known brand name for providing high-quality mobile app development services at an affordable rate to numerous international clients. 

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API Development: The Backbone of Modern Web Applications https://kriyaninfotech.com/blog/api-development-the-backbone-of-modern-web-applications/ https://kriyaninfotech.com/blog/api-development-the-backbone-of-modern-web-applications/#respond Wed, 14 Aug 2024 07:21:48 +0000 https://kriyaninfotech.com/?p=20779 Introduction APIs or Application Programming Interfaces are a crucial part of present-day software applications, it creates smooth connectivity and interoperability between...

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Introduction

APIs or Application Programming Interfaces are a crucial part of present-day software applications, it creates smooth connectivity and interoperability between different systems and services. With the consistently growing digital ecosystem, the need for API development is growing further.

API’s bring:

  • Improved data access and transferring it across different platforms.
  • Integration of different software applications.
  • Enhanced user experiences through smooth interactions.
  • Innovation allows developers to develop on present services and platforms.
  • APIs help websites and applications to interact with one another and with different computer systems, allowing easy transfer and exchange of data.

What is API Development?

The set of rules and protocols required for developing and communicating with different software applications comes under API development. It supports the interaction of different software systems and data transfer, helping them to work smoothly together where the user is not required to know the following code. 

It is an essential requirement in the present-day software development process. It helps developers to work with the available services and functions. Thus, no scratch work is required. Development and integration of APIs create modular, innovative, and scalable software. Thus, developers can create composite applications efficiently integrating the services of the third party.

Importance of APIs in Modern Web Applications

APIs carry different roles and provide significant benefits in the modern app development process. APIs play important roles and bring major benefits in present-day application development. Interoperability with APIs saves a good amount of time by aligning tasks, like data retrieval and refinement using tools such as web scraper API. 

APIs have huge relevance in the area of the web application development process. These are not only technical tools, they are also the main components that decide the way apps are constructed, interact, and function with different digital services. APIs work as a link improving smooth communication between various segments of the digital ecosystem, and helping them coordinate efficiently.

1) Seamless Integration

It plays an important role in application development by facilitating swift integration within various software systems and services. It helps smooth data access through different sources. It supports applications that work more with the least requirement of creating any sophisticated systems initially.

For instance, a healthcare app has to pass patient info to laboratories for testing. They can easily share this data using safe data transmission API, thus supporting secure and safe data transfer quickly.

The API integration services have enhanced security characteristics such as authentication and encryption, assuring that crucial information stays confidential. This type of custom API integration and development is important to safeguard critical and sensitive information.

2) Enhanced Functionality

API’s role is of great significance in User experience as it supports smooth communication with various applications and services. When a user is active in a social media handle, APIs are active at the backend, supporting an easy login process. Along the same lines, APIs help users to transfer data directly from one application to another, the same as transferring an image from ‘Photoshop, Canva, or Adobe’ to any social media handle. 

Integration brings quite a smooth and interactive experience for users, helping in seamlessly operating between various services and functionalities inside an app.

3) Scalability

As the application progresses and its user base improves, scalability becomes an important area to look for. APIs are functional in enabling applications to scale impactfully. Following APIs, developers can modularize their app, helping diverse components to operate separately and scale as required.

For instance, a high-traffic e-commerce platform can use APIs to take care of different sides of the business, like payment processing, customer support, and inventory management, all with their scalable system.

This modular approach assures that the app can manage aggravated demand without reducing the performance or user experience. APIs also help smooth integration with cloud services that can offer the required infrastructure to push scalability.

Best Practices for API Development

Let’s discuss the best practices of API development considering some of its major areas.

1) Designing RESTful APIs

The RESTful API is the structural style for an app programming interface that uses HTTP requests to use and access data. This data can be utilized to GET, POST, PUT, and DELETE the data types, it signifies reading, updating, developing, and deleting actions of the resources. 

RESTful API is also known as REST API. It is one of the usual types of web interfaces present today. They help different customers as well as browser applications to connect with different services using the REST API. Thus, designing REST API properly is very crucial, to overcome any upcoming hurdles. While designing, it’s essential to consider performance, security, and comfortable use of API for customers.

Or else, it may lead to further problems, if everything is not working well. Not adhering to the usual conventions leads to confusion for the maintainers of the API and the customers who use it as it appears different than their expectations.

Given below are the major areas to consider while designing a REST API.

  • Using nouns in place of verbs in endpoint paths.
  • Collecting names with their plural nouns.
  • Accept and reply with JSON.
  • Managing faults carefully and providing definitive error codes.
  • Nesting resources for hierarchy-based objects.
  • Support filtering and pagination.
  • Adhere to safe security methods.
  • Cache data to enhance performance.
  • Versioning APIs

2) Ensuring API Security

api development

The increasing rate of cyberattacks has made securing APIs crucial for a business. Because the majority of the time it’s the weak APIs that become the soft target of such attacks.

Listed below are some important best practices to help API providers stay away from such potential threats.

  • Use a Gateway 
  • Utilize Central OAuth Server
  • Only work on JSON Web tokens internally
  • Utilize scopes for
  • Coarse-Grained Access control
  • Utilize claims for Fine-Grained Access Control measure
  • Check things, don’t trust blindly
  • Reuse or create libraries for JWT validation
  • Never mix authentication techniques
  • Safeguard all APs
  • Raise JWTs for inhouse customers inside your network

3) API Documentation

This documentation is in the form of easily readable guidelines for accessing and integrating with an API. It offers brief inputs on available endpoints of an API, techniques, resources, parameters, authentication protocols, and headers. There are examples of regular requests and responses. 

Proper API documentation helps to enhance the developer’s knowledge of personal, partner, and public APIs, and it often offers different benefits for every API type. Teams focusing on API documentation usually face improved rates of API adoption, fewer support tickets, and public APIs to help expand the revenue.

Future of API Development

api development

The different segments to look for in the future while seeking API developments are as follows: 

  • Increase of serverless architecture: These models are getting popular as they simplify API deployment and scaling.
  • Expansion of API management tools: As APIs are crucial for business strategies, the requirement for comprehensive API management tools is important.
  • API as a product: Using APIs as products, businesses can create parallel revenue sources and support innovation.
  • Integration of AI and ML: This integration can bring intelligence and advanced services.
  • APIs and Demand of Chatbots: The increasing demand for chatbots for customer engagement has made API integration with these bots at the backend systems and different data sources a crucial thing.
  • Advancement of IoT: APIs are required to connect different IoT-based devices and backend systems, thus creating the best use of data gathered through these IoT devices.

Conclusion

Overall, in this article, we have tried to cover the major areas of API development, the benefits of API in the development of web applications, and important best practices to follow while designing and developing an API. We’ve also discussed the future scope of API development. To utilize our custom API development and integration services, contact us now!
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Future of E-Commerce Development: Trends and Best Practices https://kriyaninfotech.com/blog/future-of-e-commerce-development-trends-and-best-practices/ https://kriyaninfotech.com/blog/future-of-e-commerce-development-trends-and-best-practices/#respond Fri, 09 Aug 2024 08:16:32 +0000 https://kriyaninfotech.com/?p=20830 Introduction The advent of the e-commerce industry has brought drastic changes in shopping patterns across the globe. Not only shoppers but...

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Introduction

The advent of the e-commerce industry has brought drastic changes in shopping patterns across the globe. Not only shoppers but businesses are seeing huge shifts in their routine business because of e-commerce development. Most business owners are cashing on this opportunity and bringing their businesses online.

In 2025, 23% of sales will happen from online platforms. There is huge scope for new developments in this field and with the help of this article, we will try to get into all the necessary details.

Current State of E-Commerce Development

Going into the details of present e-commerce development in India and the USA, we came across some exciting numbers.

  • Indian e-commerce market will move beyond INR 4,000 bn in 2024, moving with this rate, it will increase to INR 7,591.94 bn till 2029.
  • US e-commerce market is expected to reach 1,222.85 bn US dollars by 2024, and further increase to 1,880.68 bn US dollars by 2029.
e-commerce development

1) Mobile Commerce

Mobile commerce or M-commerce involves the purchase and sale of goods and services handled by devices like tablets and smartphones. Since most users are active on smartphones and tablets, using this medium to extend the online business model will always be useful.

  • Around 55% of the online traffic is active on mobiles, which has a good chance to increase further. Thus, leaving a good scope for online businesses to utilize this platform.
e-commerce development
M-commerce will further improve with technologies like 5G. This will bring improved connectivity and digital experience. This model of online business will be the major destination for modern-day businesses and also regular stores.

2) AI and Personalization

AI-based personalization has created options to easily suggest preferences to users while searching for anything on a website. It is transforming e-commerce, creating better user experiences, improving engagement, and boosting loyalty. 

Slowly, businesses are understanding the crucial role of Artificial Intelligence in making personalized suggestions, target-oriented marketing, and smooth interactions to move through the strong e-commerce retail market. The mutual relationship between online platforms and AI personalization will play a key role in achieving growth and advancement in the digital age. There is a lot of scope for AI transformations to happen in online shopping platforms.

3) Augmented Reality (AR)

Augmented Reality (AR) helps customers gain an engaging shopping experience sitting at the convenience of their homes. It helps them to imagine the product in a real-time context, which further helps in making appropriate decisions before making any purchase. Ikea is using augmented reality and seeing its benefits. 

There are frameworks available to use Augmented Reality for e-commerce on a wider scale than we presently do. This technology has been used by other platforms like Google Lens, Google Maps, Snapchat, etc. TikTok and Instagram have used this technology very easily to create filters on their platform.

The sectors that can have a huge impact on using this technology are real estate, salons, retailers, furniture, clothing, and more. Using this technology will help the customers have an interactive and engaging experience.

4) Voice Commerce

Mainly, voice commerce involves buying or shopping by leveraging voice-based technology. It even helps customers to interact with digital assistants or smart devices in their language and have a better buying experience than ever. Thus voice commerce is an intuitive and favorable technique to search, purchase, and handle products and services. 

Giving commands to order online products will slowly make its way to make informed purchases. The way we create content based on SEO strategies, we need to incorporate voice recognition in preparing product descriptions and preparing the content strategy for marketing.

5) Composable Commerce

This is a component-oriented solution design process that offers companies adaptability and freedom to create and execute out-of-the-box shopping experiences. This new system works in three major areas tech-agnostic, component-oriented, and cloud-native. The three major benefits of this technology are its infinite scalability, high-end flexibility and agility, and cost-effectiveness.

Best Practices for E-Commerce Development

e-commerce development

1) User-Centric Design

Your online store should be a convenient place for a normal user. They should get a streamlined and seamless experience of the platform, it’s an essential factor for the better performance of your website. 

For example, keep your product suggestions in a proper place and also add ‘frequently bought together’ as suggestions. Movement from one product to another should be very convenient for the user. This will increase the user time on your website, and this is something that you won’t like to miss.

The longer a user is present and checking products or services on your website, the chances of purchase increase simultaneously. Thus, having a seamless user experience is one of the fundamental factors required for e-commerce websites development.

2) Optimized Performance

Online optimization is more about making modifications and updates on your website to enhance performance and conversions. But, what modifications to make and what should be the way? These are the important areas to work on. Making changes in the right direction will bring a positive impact.

We are sharing some of the major modifications to assist you in understanding things easily. 

  • Frequently update and enhance your product and the respective landing pages.
  • Work on decreasing the
  • page load time
  • Cut out all the unnecessary things on the website
  • Create personal content
  • Make your website mobile-friendly
  • Incorporate tracking tools
  • Develop options around upselling
  • To get a better user experience try the A/B testing technique
  • Communicate to the tone of your audience
  • Apply a convenient checkout process

3) Secure Payment Gateways

Increasing online payment fraud is a major headache for customers and businesses. There are several types of payment fraud that people have experienced so far. Some of them are; identity theft, chargebacks, and credit card theft. Such frauds can cause major financial losses for businesses resulting in problems and painful situations for the customers.

Important areas to create a secure payment processing system:

  • Encryption: Transforming sensitive data into a code to avoid unethical access during transfer.
  • 3D safe authentication: Three domain security protocols covering the payment processing technique, the bank, and the card-releasing bank.
  • Fraud Analyzing tools: Helps in tracking fraudulent transactions on the online platform.
  • Tokenization: The process of using unique codes instead of the primary account number and thus, protecting the customer’s crucial details.

4) Use Viable Images

Based on the findings of Jeff Bullas, an online influencer, 67% of online buyers appreciate having pictures of products to create a better idea about the product. It is equally important than the reviews and descriptions of the product. Thus, to grab the eyesight of the customer it is essential to have catchy images. 

To have attractive and unique images on your e-commerce website, it is best to click actual product pictures, follow your style, and prepare unique content. Use high-quality product images to give a better experience for the customer and also help in gaining a good conversion rate.

5) Pick the best Web Hosting

For your sales to pick and keep increasing, using the best online web hosting platform is a crucial choice that one can make. The shorter the loading time, the more the chances for the users to stay on your platform. 

The ideal website loading time is 0-2 seconds, if your website takes more than this time, you are opening doors of exit for your customers. This will subsequently increase the bounce rate. Therefore, it’s advisable to use the best web hosting for your platform.

Conclusion

Overall, using these emerging technologies like mobile commerce, augmented reality, AI and personalization, voice commerce, and composable commerce the e-commerce business can have a huge impact on their customer base. And, don’t forget to follow the best practices for an e-commerce platform suggested here to incorporate in your website. 

At Kriyan Infotech we have developed customized e-commerce websites for our clients. Are you searching for a reliable and professional partner to help create a futuristic e-commerce platform? We can help you end your search, contact us today!

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Custom E-Commerce Website Development: A Comprehensive Discussion https://kriyaninfotech.com/blog/custom-e-commerce-website-development-a-comprehensive-discussion/ https://kriyaninfotech.com/blog/custom-e-commerce-website-development-a-comprehensive-discussion/#respond Fri, 23 Feb 2024 11:08:33 +0000 https://kriyaninfotech.com/?p=18440 Introduction to E-Commerce Website Development The E-Commerce Website Development idea will not bother you much so long you’re not into the...

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Introduction to E-Commerce Website Development

The E-Commerce Website Development idea will not bother you much so long you’re not into the statistics. But what if I tell you that online retail sales have crossed 5.8 trillion USD?

Retail ecommerce sales worldwide

Overview of Custom E-Commerce Website Development

Custom e-commerce website development entails the creation of applications that facilitate the management of virtual shops. This consists of the establishment of online retail platforms, management of financial transactions and stock, execution of purchase requests, provision of customer support resources, and integration with external systems such as delivery services or customer relationship management (CRM) software.

The objective is to establish a smooth and uninterrupted purchasing experience for customers and a streamlined governance structure for the firms operating in the online marketplace.

Significance of E-commerce Solutions

In the contemporary business landscape, there is a noticeable shift towards online marketing. The cause of this significant transformation is multifaceted.

Global Reach: Companies now focus on designing global products with adapted local tastes after globalization has broken down international commercial barriers. E-commerce solutions are employed to execute this idea at a lower cost.

24/7 Availability: The e-commerce platforms allow customers to shop at their convenience. It also eliminates the issue of time zones and purchases can be made globally at any hour of the day. 

Cost-efficient: E-commerce businesses are cost-efficient as the need to have physical stores, rents, and other utilities are eliminated. The reduction in operational costs subsequently determines the final product price and thus delivers affordable items.  

Personalization: The online market has benefitted massively from AI and ML. With the help of machine learning algorithms, marketers can use data insights to target potential customers. Also, they can use predictive analytics to recommend products on the e-commerce platform.

Prerequisites Of E-Commerce Website Development

The market, despite its reliance on data systems, is characterized by uncertainty. The primary reason is its decentralization. Therefore, multiple factors affect the functioning of any business. In the same reign, before developing an online marketplace, it is advisable to:

Research the Market

The creation of an e-commerce website encompasses a broad range of activities that need a significant investment of both intellectual and financial resources. It is impossible to carry out while blindly conforming to the choices made by others.

1. Firstly, you’ll have to decide the sector in which you want to work. That sector must adhere to your educational or experience requirements. Otherwise diving into the sea of experts can hamper your growth.

2. Secondly, you’ll have to decide your target audience, their taste, demographics, income stage, etc.

3. The next step is to have a proper SWOT and PESTLE analysis of your competitors. It will help you design an effective blueprint for your business.

4. You’ll then be required to make your Unique Selling Proposition. With the help of your USPs, you’ll be able to beat the competition and acquire market share.

5. Use data and analytics to prepare every report beforehand. Make sure to have a comprehensive view of your business’s feasibility. If it is going to be obsolete in the future, don’t do it.

Select the Business Model

Subscription: For online services, users have the option to subscribe either on a monthly or yearly basis.Upon the expiration of the subscription period, consumers have the option to either terminate or extend it. Netflix and Spotify exemplify the subscription-based e-commerce strategy.

Outsourced Delivery: Outsourced delivery or fulfillment refers to the process of delivering products to clients using third-party services. Companies lacking adequate personnel to handle product shipping choose to outsource their order management to fulfillment services. Amazon FBA serves as an illustrative instance. 

Dropshipping: The dropshipping strategy involves firms purchasing products from producers or wholesalers and subsequently selling them on their e-commerce platform in exchange for a commission. Businesses lacking sufficient financial resources and strength decide to employ this approach for accumulating product inventory. Their primary emphasis lies on leveraging digital marketing strategies to promote their business and drive customer purchases.

Warehouse: Under the warehousing model, products are stored in a warehouse. They will then be included in the product listings of your website. You will deliver the items straight to your warehouse in the event of a purchase.

Key Features Of A Successful E-Commerce Solution

Features of Custom E-Commerce Website
The creation of an e-commerce website encompasses a broad range of activities that need a significant investment of both intellectual and financial resources. It is impossible to carry out while blindly conforming to the choices made by others.

1. Automation

Automation services are a fundamental component of prosperous custom e-commerce application development, optimizing operations and enhancing productivity in diverse facets of the enterprise.

Automation streamlines various business operations, including order processing, inventory management, customer support, and marketing campaigns.

It accomplishes this by reducing the need for manual labor, minimizing errors, and allowing organizations to concentrate on strategic endeavors.

E-commerce platforms can increase operational excellence and improve the overall customer experience by automating repetitive duties such as order fulfillment, email notifications, and personalized recommendations.

2. Reporting and Analytics

Having reporting and analytics tools is crucial for obtaining valuable information about customer behavior, sales success, and general business KPIs.

Businesses can utilize e-commerce platforms that come with powerful reporting capabilities to effectively monitor key performance indicators, track trends, and make informed decisions based on data. 

Through the examination of variables such as website traffic, conversion rates, customer demographics, and product sales, businesses may pinpoint areas for improvement, boost marketing strategies, and optimize the efficiency of their e-commerce operations.

3. Advanced Product Searching

A crucial aspect of the shopping experience is the implementation of sophisticated product search capabilities, which enable shoppers to swiftly locate the specific items they need.

Custom E-commerce solutions ought to provide user-friendly search functionalities, encompassing faceted search, autocomplete suggestions, filters, and sorting alternatives.

Businesses may enhance the relevance and accuracy of search results, as well as improve the purchasing process and consumer satisfaction, by utilizing sophisticated search algorithms and optimizing product data.

4. Multiple Payment Options

Offering a variety of payment choices is crucial for accommodating a wide range of consumer preferences and boosting conversion rates.

Effective e-commerce platforms provide a diverse range of safe payment options, such as credit/debit cards, digital wallets, bank transfers, and alternative payment solutions like PayPal or Apple Pay. 

Businesses may enhance consumer satisfaction, reduce instances of checkout abandonment, and instill trust and confidence in the purchasing process by providing flexible processing options.

5. Security

Enhancing security is of the utmost importance in custom ecommerce website  development to safeguard sensitive consumer data, guarantee secure transactions, and uphold confidence and credibility.

To ensure the protection of clients and information and prevent unauthorized access to cyberattacks, it is crucial to implement strong security measures such as SSL encryption, PCI compliance, and fraud prevention techniques. 

By placing security as the priority in every part of the e-commerce platform, businesses can establish trust in customers, reduce potential hazards, and maintain their standing in the marketplace.

Process Of E-Commerce Website Development

Process of custom ecommerce website development

1. Ideation

It signifies the primary stage of custom e-commerce website development, whereby the concept and vision for the platform are conceived. This phase encompasses conducting market research, discerning target demographics, establishing business objectives, and delineating crucial attributes and functionalities.

Stakeholders engage in collaborative efforts to generate ideas, investigate potential innovations, and establish a well-defined plan for the project.

2. Prototyping

It entails the creation of a visual depiction of the user interface (UI) and user experience (UX) of the e-commerce platform. Designers and developers collaborate to produce wireframes or mockups that visually depict the structure, navigation flow, and interactive components of the website or application. 

Prototyping enables stakeholders to visually perceive the ultimate product, collect input, and refine design choices before embarking on the final development process.

3. Development

It refers to the phase in which the e-commerce website is constructed based on the specifications defined during the ideation phase. This demands the creation of code and the specifications defined during the ideation phase.

It is followed by the incorporation of third-party APIs and services, and the implementation of fundamental features such as product catalog administration, shopping cart functionality, the checkout process, and user account management. 

Developers adhere to industry best practices, coding conventions, and project schedules to ensure the seamless advancement of the development process.

4. Quality Assurance (QA)

QA is an essential phase in which the e-commerce website undergoes comprehensive testing to detect and rectify defects, glitches, or problems before deployment. QA engineers conduct a range of tests, including functionality testing, usability testing, and browser testing. 

Thorough testing guarantees that the e-commerce platform adheres to quality benchmarks, operates as intended, and provides a smooth user experience.

5. Deployment

It is the concluding phase of custom ecommerce website development, during which the platform is deployed and accessible to consumers. This entails the deployment of the application to a production environment, the configuration of servers, databases, and other infrastructure components, and the assurance of a seamless transition from development to the live environment.

Deployment may also encompass post-launch tasks, including monitoring, optimization, and continuing maintenance, to guarantee the reliability, security, and scalability of the e-commerce platform.

Essential Takeaways for Custom E-commerce Success

Essential Takeaways for Custom E-commerce Success

Collaboration With Kriyan

Developing a distinctive e-commerce website that captivates your target audience is crucial for achieving success in the fiercely competitive realm of online marketplaces.

Hence, the significance of a proficient technology collaborator for the creation of an eCommerce website should not be undervalued.

Having an online retail software that aligns with your business aims and facilitates growth is essential for ensuring a sustainable future. Kriyan is a custom e commerce website development company in US that can be relied upon to create outstanding eCommerce solutions.

Contact us NOW to turn your shop into a successful virtual store!

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Why is Social Media an Important Part of Inbound Marketing? https://kriyaninfotech.com/blog/why-is-social-media-an-important-part-of-inbound-marketing/ https://kriyaninfotech.com/blog/why-is-social-media-an-important-part-of-inbound-marketing/#respond Wed, 10 Jan 2024 06:32:50 +0000 https://kriyaninfotech.com/?p=18049 Inbound social media marketing strategies are in high demand because of the shift in the global business landscape....

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Introduction

Inbound social media marketing strategies are in high demand because of the shift in the global business landscape. Now, customers judge companies through digital eyes. If a company grows digitally, it grows in customers’ eyes.  In this manuscript, we will discuss the significance of media marketing, precisely social media marketing. Subsequently, we will learn how hyperlocal social media marketing plays a primary role in inbound marketing. 
Social Media Users Distribution in the world as of January 2024
So, if you’re also fed up with the conventional marketing pattern and want to generate leads through inbound marketing strategies, stay tuned to our blog.

1. Content Creation
Inbound social media marketing begins with the relevant content creation that can solve users’ needs. It mainly consists of blogs, guides, podcasts, infographics, etc. 

2. Engagement
Once the content is created and circulated on social media, engagement with the audiences through comment sections, mentions, direct messages, etc., becomes necessary.

However, it is essential to note that a customized engagement style is used according to the user’s behavior. It increases the retention rate. 

3. Consistency
Algorithms are the building blocks of social media. One such algorithm that is greatly valued and directed by almost all social media networks is consistency.

Therefore, it is advisable to design a calendar according to the requirements of the industry and post content regularly. 

4. Storytelling
The internet is over-stuffed with content. According to a report by Neil Patel, an SEO expert, 98% of the content is trash. It is because AI-generated content has taken the internet to the storm.

Nearly 4.6 billion content pieces are shared on the internet daily. Write your brand story before posting it on online platforms to generate value. 

5. Hashtags and Keywords
Relevant and high-traffic hashtags plus keywords are used to reach the right and a large audience. Inbound social media marketing strategies are substantially dependent on relevant keywords and hashtags. 

6. Community Building
Social media is running on various guilds, despite being centralized, and accessible to all. For example, you can reach any brand, profile, or product, but based on your daily activities, a social media algorithm detects your behavior and serves the content accordingly.

Therefore, experts recommend building community on social media through podcasts, reels, live sessions, etc.

What is Inbound Social Media Marketing and its Strategies?

To decipher the social media marketing, we will first have to understand what is inbound marketing. In simple terms, inbound marketing refers to the marketing strategies where a company engages in organic activities to reach potential customers through various channels.

Considering contemporary marketing trends, inbound marketing solely relies on digital marketing, where trending and sought-after content is curated and provided to the customers to generate value.

The primary motive is to establish a relationship, increase brand awareness, and eventually bring traffic to the website. Below are some of the predominant inbound social media marketing strategies:

Role of Social Media in Marketing Strategies

In forming a marketing strategy, experts make sure they plan according to the requirements of the social media algorithm. No matter how tailored a strategy is, it must align with social media to obtain better results. Some of the substantial roles of social media are:

Reach: The basic idea of any marketing is to reach the potential customers. Now, no one is unaware of the popularity of social media.

We all have read the stats that state, “a user spends 2.24 hours on social media.”

Therefore, social media is the best platform to reach any target audience. Also, it helps build buyers’ persona, as you can practically learn how your potential customers behave, what they do, how they react, etc. 

Brand Awareness: Utilizing social media platforms enhances the potential for your product or service to establish itself as a recognized and reputable brand.

Implementing an effective branding plan can facilitate the process of establishing oneself as a recognized brand, while also being cost-effective. 

Data Analytics: Social media is an excellent platform for gathering data. The retrieved data can be processed into intelligent data to facilitate well-informed decision-making. The tool comprehensively explains the targeted audience’s inclinations, preferences, behavior, and prevailing trends. 

Influencer Marketing: People on social media generally have some particular ideals depending on their interests and hobbies. The influencers from that specific niche are followed fanatically more often than not.

We will discuss in the later part of this article how social media helps build trust with brands. That trust is majorly built with the help of influencer endorsements. 

Community Building: Communities on social media are formed strategically. Depending on the niche and target audience availability, a suitable platform can be chosen and optimized accordingly.

Those who are mindfully treated through that community can be converted into potential but latent salesmen. They can advocate your product or service and help you promote your company even when you are not physically present.

4 Reasons Why Social Media is an Important Part of Inbound Marketing

From the above section, it is quite clear that the new marketing landscape requires strategists to take inbound marketing and digital marketing hand-in-hand. Let us now understand its fundamental reasons separately:

1. Consumer’s Expectations
In this digital era, consumers have a practice of checking out the social media profiles of brands before making a purchase.

According to Sprout Social, out of ten consumers, eight will expect their favorite brands to be available on socials.

2. Consumer-Brand Communication
Due to the advancements in artificial intelligence (AI) and the rise of bot marketing, customers now have a preference for direct communication with brands.

Consumers are apprehensive about inorganic social media marketing due to its deceitful and non-transparent nature.

3. Consumer Builds Trust
Utilizing brand marketing on social media platforms fosters trust between consumers and the product or service. When a company selects a brand ambassador who is an influencer or celebrity to advocate their product, it instills trust in consumers and consequently leads to an increase in sales.

4. Consumers Purchase Directly
The optimal approach to promoting any product or service is to identify and utilize channels where the intended audience can be reached.

Based on extensive statistical data, it has been empirically demonstrated that the average individual dedicates approximately 2 to 3 hours per day to engaging with social media platforms.

Consequently, social commerce has experienced a significant surge in recent years. Consumers are currently engaging in direct purchases on social media platforms.

Media Ads Spending: Mobile vs. Desktop

To decipher the social media marketing, we will first have to understand what is inbound marketing. In simple terms, inbound marketing refers to the marketing strategies where a company engages in organic activities to reach potential customers through various channels.

Considering contemporary marketing trends, inbound marketing solely relies on digital marketing, where trending and sought-after content is curated and provided to the customers to generate value.

The primary motive is to establish a relationship, increase brand awareness, and eventually bring traffic to the website. Below are some of the predominant inbound social media marketing strategies:

Final Words

Are you still struggling to identify the appropriate target audience for your business? Or, if you are still unsure about where to find your potential clients, it is imperative that you promptly use inbound social media marketing methods. Currently, companies are utilizing inbound marketing to onboard a significant majority, specifically 70%, of their clientele.

Kriyan Infotech offers personalized assistance in developing a customized marketing strategy that aligns with your business requirements.

Not all successful strategies guarantee customer acquisition.

Hence, gathering data and considering crucial quantitative elements is imperative to ensure the social campaign’s efficacy for your organization.

Reach out to us at: marketing@kriyaninfotech.com

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How Do You Create a Successful SEO-Friendly Website? https://kriyaninfotech.com/blog/how-do-you-create-a-successful-seo-friendly-website/ https://kriyaninfotech.com/blog/how-do-you-create-a-successful-seo-friendly-website/#respond Fri, 22 Dec 2023 10:44:24 +0000 https://kriyaninfotech.com/?p=17374 SEO-Friendly Website is the demand of this era for any business. Have you thought why? We all know about the phrase “What’s seen is sold”...

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Introduction

SEO-Friendly Website is the demand of this era for any business. Have you thought why? We all know about the phrase “What’s seen is sold” which is used quite often in the marketing and business sphere. Not only in the professional format but even the by-default human psychology works on this methodology. Therefore, businesses work to optimize and enhance their visibility in all the required formats. 

When the virtual world was still in its infancy, and people had not yet entirely resorted to it, advertisements on billboards, buses, metros, pamphlets, and other public and private spaces offered a high degree of visibility and a chance to reach the intended audience. Later, the technological revolution came into being and changed the entire landscape of perceiving visibility methodologies. 

This blog post aims to provide a comprehensive analysis of the acronym SEO, encompassing its historical background, relevance, and several factors that necessitate attention when designing a website to reach the desired target audience.

History of Seo

What is SEO? An acronym heard quite frequently on social media reels. Perhaps even in the office, many of you might have come across this term discussed in the ecosystem of marketing and sales. Well, this stands for “Search Engine Optimization”, and in a nutshell, it is a tool used to increase the visibility of your website and reach the relevant audience seamlessly. Over the years, the evolution of the search engine mechanism has led to changes in its operations and intent.

Historical Timeline of SEO

1. Inception (1990s)Decades after the invention of the internet, the search engine optimization term was first used in the year 1997. However, search engine giant Google was not invented yet, and therefore, the SEO activities were limited to manual submission of the websites in the directories, keyword stuffing, and meta tags. 

2. Google Era (21st-century beginning) – Launched in 1998, Google became the pioneer in search engines and initiated a page rank algorithm to determine a website’s authority and relevance. It revolutionized the whole idea of SEO. 

3. Significant Updates (2004) – Keyword strategies were being utilized unnecessarily by many companies. Therefore, in the year 2004, the ‘Florida’ algorithm update was launched where keyword stuffing was proctored and black-hat techniques were controlled. 

4. Social Media and Video (The mid-2000s) – SEO in the mid-2000s around 2005 and 2006 started to include optimized content on social media platforms and YouTube videos as part of the ranking determination. The number of likes, comments, and shares also played an important role. 

5. Mobile Responsiveness (2010s) – With the rise in smartphones, it became crucial for digital marketers to strictly include mobile responsiveness in the SEO segment. 

6. Local SEO (Mid 2010s) – Local SEO became an important element in the early 2010s, however, with the Pigeon update in 2014 by Google, it became mandatory to apply local SEO strategies for better search results. 

7. Voice Search (2010s) – With the invention of virtual assistants like Google Assistant, Siri, and Alexa, voice search became a trend. Novel SEO strategies were then formed to rank better through voice search optimization. 

8. Structured Data and Features Snippets (2010) – Features snippets were taken into account for ranking the website. It was done through the use of structured data and scheme markup. 

9. Mobile Centered (2018) – The popularity of mobile phones reached an all-time high post-2015. Companies started to focus on improving the mobile UX as most of their visitors were found to be on mobile devices. 

10. User Experience (2021) – While user experience remained the primary focus of SEO strategies, the proliferation of internet usage during the pandemic era gave rise to updated iterations of user experience perspectives. Consequently, elements such as page load speed, interactivity, and stability became excessively critical.

11. AI/ML (Present) – At this time, search engine optimization (SEO) is heavily and exclusively dependent on artificial intelligence and machine learning algorithms to rank websites and deliver improved search results to users.

Important Elements for The SEO-Friendly Website

In the contemporary world, the majority of businesses have started their operations online or in a hybrid format. Nonetheless, those who refrain from establishing their virtual presence are facing profound challenges and will cease to exist given the current technological revolution. 

The first reliable and credible element of any company’s online presence is its website. However, a website merely built with the intent of aestheticism and quality coding will not be sufficient from the marketing perspective. To remain visible and reach the right place over the internet to fulfill the business mode, it is important to include the guidelines of SEO while building the website.

1. Website Structuring 

Website structuring refers to the page creation according to the use and importance. 

All the important pages must be created closer to the home page and should have proper navigation to and fro. 

Keywords should be injected into the pages according to the requirements. 

2. Title and Description 

A Unique title must be formed for each page with proper keyword insertion. The title must be between 50-60 characters. 

The meta description should include the primary keywords and the content should be easily readable and understandable within 150-155 characters. 

Meta title and description are important for proper indexing and must therefore be thoroughly audited before submission. 

3. URL Structuring

Website URLs are the proper addresses to reach any page. Therefore, a clean and clear structure should be made. 

Keywords should also be included in the URL. 

Categories should be clearly defined to prevent mess. 

4. Header & Footer

A clear navigation should be provided through the header and footer both with proper page linking. 

Branding should be easily distinguishable with a proper responsive design for all devices. 

Social media links should be included either in the secondary header or footer for proper optimization. 

5. Content Structuring

Proper content tonality must be set according to the brand voice. 

Content structure must be set taking into consideration the H1-H6 tags according to the SEO requirements. Proper keywords should inserted without stuffing or starving. 

Content should be unique, problem-solving, easy to understand, and niche-oriented. 

6. Image Optimization

The size of the images must not be too large as it increases the page load time and thus affects the SEO adversely. 

Alt. Text should be written for all the images so that search engine crawlers can identify the context of the picture. 

Images should strictly adhere to the theme requirement as well as the business landscape. 

7. Mobile Friendly

All the pages should be made responsive to the mobile-size design. 

Mobile navigation must be given priority to prevent page errors and breaks. 

Headers and Footers are often not responsive and therefore must be designed according to the mobile device sizes. 

8. Internal Linking

SEO also considers internal linking as an important factor in determining rank.

Proper internal links provide easy navigation and let consistency be maintained between the pages.

Internal links are also important for customer retention as they increase the engagement time and thus let him explore more on your website. 

Several tools are recommended for ensuring accurate error detection and facilitating the appropriate placement of keywords.

  • Google Search Console 
  • Google Analytics
  • Bing Webmaster Tools
  • Ahref/Semrush/UberSuggest 
  • Similarweb

Why is SEO Important?

Search engine optimization (SEO) is a highly regarded digital marketing approach that has a direct and significant impact on the online success of an organization. The utilization of rankings extends beyond mere numerical evaluations, as it serves as a potent mechanism for generating specific organic visitors to a website, augmenting the reputation of a brand, and finally enhancing revenue. Achieving high ranks on search engines fosters a sense of trust among prospective customers, thereby motivating them to further investigate the offerings of your products or services. 

Additionally, it enables the expansion of one’s target audience and facilitates the maintenance of competitiveness within the digital marketplace. Furthermore, through the ongoing process of evaluating and adjusting strategies in response to search engine algorithm updates, search engine optimization (SEO) empowers firms to sustain their visibility and relevance, thus enabling them to uphold a competitive advantage. 

In the contemporary era, when individuals are progressively relying on the internet to access information and make sound decisions regarding purchases, search engine optimization (SEO) has transformed from being a discretionary measure to an imperative requirement for enterprises aiming to prosper within the digital realm.

Conclusion

Search engine optimization (SEO) is not an overnight game, but rather a long-term endeavor that requires several months to implement and modify one’s marketing strategy. However, it is vital to commence the process from the outset to avoid potential time wastage during the subsequent phase of refurbishment.

The perspective of search engine optimization (SEO) significantly influences the characteristics of a website, distinguishing it from both design and development aspects. However, it is imperative to integrate the concepts of search engine optimization (SEO), design, and development to get optimal outcomes.

Please feel free to reach out to us at your earliest convenience to initiate the development of an SEO-optimized website that will effectively augment your online presence, increase your visibility, and ultimately produce a higher volume of potential customer inquiries.

Reach out to us at: marketing@kriyaninfotech.com

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10 Tips To Boost The Success Of Your E-Commerce Store Through The Use Of SEO https://kriyaninfotech.com/blog/10-tips-to-boost-the-success-of-your-e-commerce-store-through-the-use-of-seo/ https://kriyaninfotech.com/blog/10-tips-to-boost-the-success-of-your-e-commerce-store-through-the-use-of-seo/#respond Thu, 23 Nov 2023 00:00:35 +0000 https://kriyaninfotech.com/?p=17250 The e-commerce industry is experiencing significant growth globally, particularly in light of technological...

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Introduction

The e-commerce industry is experiencing significant growth globally, particularly in light of technological advancements. Subsequently, the global pandemic precipitated widespread disruption and necessitated the adoption of distant modalities for doing various functions. Consequently, a substantial influx of eCommerce enterprises emerged. Likewise, the need to boost the success of your e-commerce store has become more important than ever. 

The viability of an eCommerce enterprise is heavily contingent upon the implementation of effective search engine optimization strategies. Regardless of the quality of your items, if your firm does not appear on the Search Engine Result Page (SERP), it might be considered unsuccessful.

This article aims to explore 10 tips to boost the success of your e-commerce store through the use of SEO

1. Conduct Keyword Research Effectively

The SEO strategy for any niche, business, or platform begins with researching the relevant keywords. Once the right keywords are identified, targeting the right people becomes easier:

  • You can use tools to do your research, such as SEMrush, Ahref, Moz, UberSuggest, Google Keyword Planner, etc.These tools will help you understand the overall scenario of your keywords like volume, competition, variations, etc.
  • You should begin by targeting those keywords that are less competitive so that you have a higher chance of getting your page ranked. For this choose long-tail keywords.
  • Always consider the user intent regarding a particular keyword. If the intent is not clarified, it will not be possible for the content writer to set the tonality of writing, which we will discuss in the later section of this blog.

2. Do the Product Page Optimization

Once the keywords are selected after thorough research, move forward with optimizing every page of your product by following the guidelines below:

  • Insert the primary keyword in the product titles (that is H1), meta titles, and descriptions.
  • Make sure to use the variations in your keyword to avoid black hat SEO (keyword stuffing).
  • The product images should be clear and of high quality with alt text written relevantly.
  • Provide structured data or schema markup. This helps the search engine crawlers to understand your product’s context.

3. Leverage Content Writing Skills for Booming

In the marketing segment, contemporary leaders have conceded to the fact that content is king, given that it is written with the user’s intent. The web authority is strengthened through content marketing strategy which subsequently helps in SEO.

  • Create a separate section, either in the same website or subdomain or subdirectory, dedicated to content. That content must include guides, blogs, brochures, case studies, and other relevant collateral according to the user’s intent.
  • Focus on a problem-solving approach. The primary goal of an e-commerce site will be to sell its product. However, the selling pitch must start with solving the consumer’s problem.
  • The content must be original, empathetic, and easily understandable. While researching the keywords, you will also get to know the demographics of your target audience. Based on that content tone can be adjusted.
  • Use various platforms for content promotion such as podcasts, email, and social media.

4. Lessen the Page Load Time and Optimize the Site

This is an age where people are searching for instant gratification. They will prefer all the products and services that can be availed sooner than before. Therefore, to prevent a high bounce rate, focus on site speed optimization.

  • While maintaining the quality of the images, compress them to lower the load time.
  • Remove unwanted CSS and JavaSciprt codes.
  • Clear cached data regularly to improve performance.
  • Use CDNs (content delivery networks) to help users access the content rapidly based on the location.

5. Properly Conduct Mobile SEO

With the mobile-first indexing strategy of Google, it has been advised to focus purposely and primarily on mobile optimization. The majority of the purchases are made through mobile, either with a web app or a mobile application.

  • Consider the web responsiveness. If your website does not have an app then it is important to ensure the web design is adaptable to all the mobile sizes.
  • Include mobile-friendly features for example direct call button. It will improve the chances of lead conversion.
  • Test your mobile-friendliness through tools available on search engines.

6. Engage in Effective Backlinking

Backlink building is essential to enhance the domain authority. It undertakes a major role in bringing traffic to your website and helps you gain credibility in the market. Some of the guidelines for proper backlinking are given below:

  • Collaborate with niche-specific influencers and bloggers and build relationships with them. It can help you attain backlinks regularly.
  • Focus on quality link building. One backlink for a high DA website is more relevant than multiple backlinks for unknown portals.
  • Focus on writing quality content on your website so that others may automatically use your content to justify the answers on their websites. Organic link building is an important part of SEO strategy.
  • Work on guest posting regularly for traffic redirection.

7. Focus on Local SEO

Local SEO is one of the most result-driven SEO strategies for e-commerce website optimization. If you have a physical store available for your e-commerce business, consider doing local SEO through the following steps:

  • Go to Google My Business and list your store with appropriate content.
  • Inject keywords in the content. Explain your business properly but concisely in the description.
  • Provide contact information consistent with the websites and social media platforms.
  • Engage your customers to write reviews. The majority of users rely on reading reviews before making an online purchase.

8. User Experience Enhancement

Businesses across the globe have become user-centric. The primary area of concern for any businessman is to sell his product while aligning with the purchasing psychology of his consumers. In the same reign, websites are also built taking into account the feasibility of target users. Find some relevant suggestions below to improve the UX of your e-commerce store:

  • Make your site easily navigable. Your users should not have issues switching from one page to another.
  • Consistency should be maintained throughout the website. The element, font, typography, theme, etc. must be consistent.
  • Provide a search button in the header so that the user can find his desired purchase item instantly.
  • The payment gateway should be made seamless and must have multiple options to complete the transaction.

9. Operate Accurate Technical SEO

The technical aspects of your SEO should not be left undone. It substantially contributes to the ranking factors. Find the most relevant and important steps to be undertaken for technically sound SEO strategies:

  • Indexing is the foundation of any web page ranking. But for the search engine to easily understand the pages, create XML sitemaps and submit them in the Google search console.
  • Conduct thorough research on your website to design an optimized and SEO-friendly URL structure of your website.
  • Create a Robot.txt file for the better working of search engines.

10. Leverage Tracking and Data Analysis Tools

It is mandatory for the SEO person to regularly work on data analytics and understand how the pages are performing on the search engines. Collect relevant data and devise strategies for improvement and enhancement. Follow the guidelines below:

  • Use Google Search Console to submit sitemaps and understand the performance of each page on the search engine. Learn about the potential threats and broken links. Also, learn which keywords are used to access your products. Based on that work on your next strategy.
  • Use Google Analytics to understand user behavior, demographics, and conversions. You can use the data to set KPIs and devise strategies to increase conversions.
  • Use the E-Commerce Metrics tool to understand the performance of your overall e-commerce operations. It will also let you know why the cart was abandoned. With that data, you can improve your website performance.

Conclusion

Based on the aforementioned suggestions, it can be inferred that search engine optimization (SEO) is a continuous and labor-intensive task. Achieving the task at hand necessitates the presence of both patience and the implementation of appropriate techniques. Nevertheless, these strategies are neither pre-designed nor readily available. It is recommended to engage in market participation, conduct empirical investigations of the underlying principles, gather relevant data, and subsequently formulate informed judgments. These judgments will aid in formulating pertinent tactics. Are you also seeking to enhance the performance of your e-commerce store? Please do not hesitate to reach out to us at your earliest convenience. The team of SEO specialists at KriyanInfotech. will assist in the formulation of customized strategies to meet the specific needs of your organization.

Reach out to us at: marketing@kriyaninfotech.com

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How Can UI/UX Designers Effectively Apply Artificial Intelligence to Their Work? https://kriyaninfotech.com/blog/how-can-ui-ux-designers-effectively-apply-artificial-intelligence-to-their-work/ https://kriyaninfotech.com/blog/how-can-ui-ux-designers-effectively-apply-artificial-intelligence-to-their-work/#respond Mon, 30 Oct 2023 05:53:28 +0000 https://kriyaninfotech.com/?p=17239 The world of design is a bit apprehensive and insecure just like any other skilled sector where tasks are performed using...

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Introduction

The world of design is a bit apprehensive and insecure just like any other skilled sector where tasks are performed using human minds and labor. The advent of artificial intelligence has forged a situation of disruption because AI is on the way to mimic human minds and deliver tasks faster. 

Business leaders across the globe have come to a halt and are preparing to invest in R&D to understand the future of the business realm concerning artificial intelligence. If AI is going to revolutionize the entire mechanisms of business operations, then perhaps they will have to alter their patterns and employ strategies differently.

This blog aims to research the conceivable benefits of artificial intelligence (AI) for user interface (UI) and user experience (UX) web designers, despite the existing challenges and controversy surrounding its implementation. The topic of whether it will provide challenges for job-seekers remains a subject of ongoing debate. However, in the present era, the focus lies on surpassing artificial intelligence (AI) in terms of human intelligence, as the essence of empathy and soul is still lacking in these mechanical systems. Without the inclusion of the human soul, it remains unattainable to achieve complete fulfillment in all aspects of life.

To all the design enthusiasts there, stay tuned to this manuscript to learn more about developing companionship with AI than abhorring the trend!

What is Artificial Intelligence?

The answer to this question does not remain alien to anyone. In the post-COVID era, the majority of the world’s population was busy discussing the pros and cons of AI. However, to put it in simple words – “Artificial Intelligence is a division of computer science where machines are fed with large datasets, based on which they are mimicking the human brains and performing tasks to make effective decisions.”

However, artificial intelligence is solely dependent on the existing data it can fetch from multiple allocated sources. It also utilizes machine learning algorithms to understand the patterns and provide better results.

Effective ways of using AI for UI/UX

1. Human Touch
The user experience component of design demonstrates a deep understanding and consideration of human emotions, hence enhancing their longevity within the application. Regrettably, a considerable number of firms exhibit a lack of comprehension or undervalue the efficacy of UX design.

Additionally, the automation of the user experience (UX) design process presents a significant challenge. Utilizing design tools that allow emotional AI raises issues regarding the ease with which robots can be trained to perform such tasks. To enhance user interactions over time, it is beneficial to include design insights that incorporate human values into the practice of UX design.

In addition to the design aspect, it is imperative to integrate emotional artificial intelligence (AI) into the application. This entails utilizing facial recognition and expression analysis to provide designers with suggestions for enhancing areas where design enhancements are deemed important.

2. Automation
Have you ever considered implementing automation in the design process? We are intrigued to understand the mechanics behind automation in the field of UI/UX design.

The utilization of AI-driven automation in design facilitates the process for UI/UX designers to enhance efficiency in their design endeavors. This includes automating repetitive operations, employing pattern recognition techniques to assemble design components, validating data input, obtaining recommendations for design patterns, and performing more functions to expedite the design workflow.

The rapid adaptability of AI-powered design tools enables designers to efficiently develop design concepts at an accelerated pace, facilitating their ability to overcome creative stagnation commonly referred to as “designers’ paralysis.”

The utilization of AI-powered automation in design has facilitated the automation of several operations, including the design documentation process and other laborious and time-consuming activities, for UI/UX designers. All of these factors contribute to enhancing their efficiency in design work.

3. Data-Driven Approach
Data governs the entirety of the online realm. On an annual, monthly, daily, and per-second basis, a significant volume of data is generated. The focus of this endeavor lies in the utilization of data to enhance one’s aptitude for making decisive decisions.

However, in what ways may UI/UX designers utilize data? Through the utilization of AI-driven analytics, the examination of user behaviors is conducted.

Each user exhibits unique engagement and behavior patterns while interacting with the app user interface and user experience (UI/UX). However, certain commonalities can be identified, which can inform the decision-making process.

Organizations can utilize data analytics insights about user behaviors to ascertain the points at which users discontinue engagement, allocate significant time, or disregard specific sections by swiftly scrolling or exiting the screen.

In this manner, designers can make well-informed judgments for their subsequent design iteration.

In addition to this, by analyzing individual user activity, it is possible to anticipate user preferences and provide tailored user experiences, hence enhancing the potential for app conversion rate optimization. This is very advantageous, particularly in the context of enhancing the user experience on e-commerce websites.

4. User Research
UX researchers can employ artificial intelligence (AI)-)-enabled tools to efficiently gather, analyze, and present data, hence facilitating the development of strategic and innovative design approaches.

AI technologies designed for user research can assist UX researchers in automating the analysis of user surveys. These tools can recognize and extract UI/UX design trends and patterns from the data acquired through user replies. This automated study facilitates a rapid comprehension of the specific needs of contemporary customers within that particular category.

The process of UX research remains ongoing even after the launch of the digital product. Utilizing sophisticated AI-driven analytics tools, user experience (UX) researchers can monitor heat maps, which visually represent areas where users frequently pause, click, drag, or maintain mouse activity.

To accomplish this task, one can utilize widely used artificial intelligence tools such as UserZoom, UserTesting, Hotjar, and even Google Analytics.

In addition, artificial intelligence can execute various other jobs. The time that is saved can subsequently be utilized for engaging in activities that demand higher levels of creativity, as well as analytical and logical reasoning.

Why is automation needed?

The implementation of automation plays a pivotal role in improving operational efficiency, minimizing expenses, and guaranteeing uniform, superior results across diverse sectors. The automation of repetitive and labor-intensive processes has the potential to greatly enhance productivity and competitiveness inside enterprises. 

Automated systems exhibit unwavering performance, devoid of human fallibility and exhaustion, hence facilitating round-the-clock operations and meticulous data management. This not only fosters the advancement of new ideas and technologies but also contributes to the achievement of sustainability objectives through the reduction of waste and energy usage. In the context of a progressively networked and data-centric global environment, the utilization of automation has emerged as a vital mechanism for enterprises to optimize their processes, sustain competitiveness, and effectively respond to the dynamic requirements of the contemporary market.

AI as a Partner

  • Automation enables designers to be liberated from engaging in monotonous and repeated chores, such as the resizing of photos, the organization of files, or the creation of templates.

  • AI-powered tools are giving designers valuable assistance in the field of design by delivering recommendations and aiding in the enhancement of their creative abilities.

  • This system offers designers prompt and continuous feedback regarding their design combinations and choices, hence enhancing the efficiency and effectiveness of design iterations.

  • AI-driven analytics technologies provide designers with valuable insights into user behavior and preferences, enabling them to enhance interface design.

Collaboration with Kriyan Infotech

If you are experiencing uncertainty regarding the integration of artificial intelligence (AI) within the user interface (UI) and user experience (UX) design field, we invite you to engage in a discussion with our team of proficient designers. Through this interaction, our experts will provide clarification on how this contemporary technological trend may significantly enhance the efficacy and quality of their work.

By using artificial intelligence and leveraging your design abilities, you can not only optimize time management but also allocate attention toward more analytical tasks. Please contact us immediately to experience the atmosphere of technological progress.

Reach out to us at: marketing@kriyaninfotech.com

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How To Build An App Like Threads? – Everything You Need To Know https://kriyaninfotech.com/blog/how-to-build-an-app-like-threads-everything-you-need-to-know/ https://kriyaninfotech.com/blog/how-to-build-an-app-like-threads-everything-you-need-to-know/#respond Thu, 05 Oct 2023 11:35:55 +0000 https://kriyaninfotech.com/?p=17221 We are living in an era where socializing is taking place hyper-actively. This act is, however, restricted to the virtual...

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Introduction

We are living in an era where socializing is taking place hyper-actively. This act is, however, restricted to the virtual space and has little or no significant impact on the real world. Nevertheless, the influence it has on the virtual social realm needs to be considered and thoroughly researched by those who have creativity in their minds, and a sustainable business model at their disposal.

We will discuss in detail the process through which you can develop an application like the recent booming “Threads by Instagram.” Launched on the 6th of July 2023, the text-based conversational app is gaining popularity, controversies, acceptance, and rejections simultaneously. What’s more staggering is the data displayed in the first few hours and a week. Threads made history when 30 million people created their profiles on the app in the first 16 hours of its launch. For the next few days, it kept breaking new records in the ecosystem of social media, where 100 million people were the family of Threads by the end of the week. Every reputed mobile app development company thenceforward thought for a moment about developing an app-like thread.

Stay tuned to this article to understand more about the mechanisms through which these social media platforms gain currency in the market. Also, by the end of your reading, you will be able to understand the development process of such applications.

Idea of Social Media In 2023

Social engineering in the age of the digital world and technosocial revolution has changed the overall perspectives of society. People are more connected to each other than ever before. The days of letters have been buried long ago. The notions of talking, sharing, emotions, love, hatred, etc. have all changed.

According to a report published by Statista, around 4.89 billion people are using social media platforms globally. This number is going to increase at a rapid pace in the upcoming years. Apart from informal settings and communication measures, this arena is also being utilized in business and political landscapes. With the advent of technologies like IoT, Big Data, and Beacons, the use of social media for business promotions, lead generation & conversion, customer retention, and relationship-building has strengthened.

Social media platforms are used for forming opinions in society by influencers in different niches. That’s how social engineering was done through newspapers, magazines, radio & television, and other public events, several decades back. In the next few decades, the role of social media has no replacement. Hence, it is likely to dominate in other segments as well, resulting in rapid innovations and advancements.

The next important factor that surged the use of social media is COVID-19. The pandemic was potent enough to bring a rollercoaster-like effect in the entire scenario of marketing, branding, promotions, propagation, etc. The post-pandemic period is highly dependent on social media. A virtual establishment has garnered enough significance and companies are spending a large amount of money to achieve it.

Market Research

To develop an app like Threads, it is crucial to conduct comprehensive market research about this domain. As previously indicated, numerous organizations endeavored to introduce applications similar to Twitter but failed to sustain their presence in the industry. However, Threads has deviated from the conventional approach by demonstrating that in today’s markets, it is feasible for any company to outperform its competitors if it effectively communicates and persuades customers of their unique selling propositions (USPs).

1. Selecting the audience

For any business to sustain itself in the market, it is advisable to target a particular audience. Although many businesses are designed for a wider circumference and not many specifications are required, the initial phases still begin with a particular audience. The audience can be determined based on country, community, age, profession, etc. In the initial stages, the USPs must be formulated taking into account the final audience. When the audience reliability is established then other segments can be targeted with other USPs.
The world of technology is ever-changing. In recent years, the graph of evolution has been at an all-time high. One of the major factors in it is the widespread dissemination of knowledge. Access to information is cheap and simple. Therefore, advancements in the tech realm are spreading rapidly. With the advent of artificial intelligence, it is no longer important to be laborious. Now, success will be determined by your creativity and uniqueness. Hence, it is advisable to automate business operations and invest a good amount of time researching potential opportunities for further business expansion.

Business Model Formation

Running an online public platform is not a financially viable business endeavor. In addition to the absence of profitability, the expenses associated with maintenance are significantly elevated. Hence, it is advisable to finalize the business model before commencing the development process, as this will facilitate long-term profitability. Some of the popular monetization mediums are listed below:

1. E-Commerce Integration

the rise of M-commerce or mobile commerce has opened fresh avenues for monetization strategies. When an app gains popularity among the audience, it becomes easier to convince them to shop. Relevant shop owners can be lured to have their virtual store opened on your platform, and you can charge them according to the market standards.

2. Data selling

Social media platforms have proven to be quite beneficial for business owners in the identification and analysis of consumer behavior, tastes, and preferences. If your application has substantial user growth, it becomes feasible to employ data scientists who can conduct comprehensive analysis and interpretation of data in alignment with the specific demands of the business domain, hence enabling the potential for lucrative sales at a premium price.

3. Advertisements

This is one of the most common ways of generating revenue through a social media platform. Advertisements of big corporations can be displayed and money can be charged based on the model you provide them.

4. Premium services

You can restrict some functionalities for the premium members. However, it is noteworthy that those features should generate some value. For example – blue-tick, access to some information, etc. can be some of the enticing features.

Designing

Similar to other applications available in the market, a social media application must include a high level of visual appeal, interactivity, and a user-friendly interface. The blending of three features generates a high level of user satisfaction. If the end client is attracted to your application’s design, able to interact with the elements, and navigate from one page to another expeditiously, the success of your application is written.

In most cases, the blending is not met in an optimum manner. The reason for this is that the designers and developers are unable to find the synchronization. The former is mainly concerned with visual appeals and struggles to sketch the wireframes as mesmerizing as possible. On the other hand, the latter’s primary concern is related to easy navigation, consistent app interface, and loading time of the elements.

Development

Following the completion of the design process, the implementation of the application commences. The selection of appropriate technology holds significant importance. There exists a wide array of options that are currently available in the market. However, it should be noted that these solutions are specifically tailored to cater to a specific group or niche. Therefore, it is imperative to undertake rigorous research during the process of selecting technology.

Given that the application will rely on real-time messaging, it is imperative to provide seamless integration with cloud services. Additional functionality will need to be incorporated into the application’s backend, which will be further elaborated upon in the subsequent sections. For this work, it is advisable to hire mobile app developers who possess the necessary expertise and experience, as the task at hand necessitates a dedicated and discerning clientele.

Distinct Features of Threads

When it comes to building an app for social media, there are a few things that are considered to be the fundamentals. First, we will provide a list of them, and then we will compare and contrast Twitter’s features with those of Threads.

Basic features of a Social Media App

1. Registration

The social media platform is all about providing a virtual identity. Therefore, such portals cannot be surfed in anonymity. Hence, profile registration and information sharing is considered the basic feature of such an app.

2. Camera

Another important feature is the integration of mobile cameras with the app’s interface. Those cameras can be used with tailored filters available within the app. Users can directly shoot videos and click photos.

3. Messaging

Social media is primarily about socializing. Therefore, a direct messaging feature is a must, where not only texts but photos and videos can be shared too.

4. Engagement

Publicly engaging with a photo, video, or text is another desired feature that is integrated with any social media app. People can like, comment, or share their opinions through this.

5. Privacy

Several levels of privacy should also be allowed within the app. For example, restriction of comments and views must be provided. Additionally, a user would also want to have his profile private. So, the profile privacy feature is one of the most important ones.

6. Discovery

A user might want to explore a particular segment over a social media network. The algorithms also work in a similar pattern where the likes, tastes, and behavior of the users are deeply analyzed. Therefore, users must be given the option to discover their preferred content.

7. Analytics

Social media platforms are used extensively for business and PR. Therefore, the users need to know the engagement details such as demographics, geographies, engagement time and date, etc. to learn more about their content.

Threads features in contrast to its rival Twitter

  • Story sharing – Unlike Twitter, Threads allows users to share stories just like Instagram, Facebook, or Snapchat. The story-sharing feature is approvingly suggested as it enhances the engagement rate and makes the platform more lively.

  • Private space – Despite being a public platform, Threads allow users to limit their access, and only let the selected ones engage with their ecosystem.

  • Chronological feed – Twitter works on algorithmic feeding while Threads focuses on a chronological approach. The feeds over the profile will be displayed in chronological order rather than curation based on certain algorithms.

  • More sharing options – As compared to Twitter, Threads offers 10 items that can be posted, along with 500 characters for the text. Plus, one can post a video of 5 minutes. While the former allows only 4 photos, 280 characters, and a video of not more than 2 minutes 20 seconds.

Collaboration With Kriyan Infotech

Now that you have understood the entire process of building an app like Threads, we can move forward with concluding why you should get in touch with a mobile app development company for this. As the ecosystem of social media app development is highly competitive, a person may likely fail because of not being able to provide a unique value to the consumers. Hence, it is not only important to develop a successful app but also to design strategies for successful idea generation, proper idea implementation, market persuasion, and successful deployment. We, at Kriyan Infotech, work tirelessly to generate data-driven ideas. Our researchers and market enthusiasts leverage data to find out the gap in the market, and based on that, we provide building blocks to solve the problem.

Reach out to us at: marketing@kriyaninfotech.com

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Testing Mobile Apps – Pro Tips & Best Practices For Success (2023) https://kriyaninfotech.com/blog/testing-mobile-apps-pro-tips-best-practices-for-success-2023/ https://kriyaninfotech.com/blog/testing-mobile-apps-pro-tips-best-practices-for-success-2023/#respond Tue, 03 Oct 2023 00:00:58 +0000 https://kriyaninfotech.com/?p=17203 Mobile applications play a significant role in established and non-established business segments. In the past few years, the...

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Introduction

Mobile applications play a significant role in established and non-established business segments. In the past few years, the significance of m-commerce or mobile commerce has increased manifold. In addition, IoT (Internet of Things), beacon technology, big datasets, augmented and virtual reality, etc. have also made it pretty obvious that mobile phones are a vital part of this era, in the absence of which business operations are impossible. In light of such trends, we will discuss at length the ways through which mobile applications can run successfully, and how testing mobile apps can be done in a way where optimum result is obtained

Best Practices In Testing Mobile Apps

1. Advanced Testing

Developers prefer to work on the entire mobile application development process once and then hand it over to the testing team. This approach looks straightforward and less messy; nevertheless, if major issues arise, it becomes quite difficult to bring things under control. Therefore, it is advisable to proceed with each step after testing it thoroughly. Early testing the mobile apps not only helps resolve the issues on time but also saves a lot of money, which otherwise would have to be invested later. Testing your mobile application in advance will also allow you to save your existing resources. Next, it is recommended that continuous testing be done besides advanced testing. Continuous testing and integration help to detect bugs in real-time. This can be beneficial for streamlining the entire development process.

2. Device and OS Diversity

The mobile market in 2023 was monumental. Interestingly, the market is growing exponentially and does not seem to be slowing soon. Every month, we witness the launch of a large number of smartphones. They are all in different sizes and operating systems. Therefore, it is one of the biggest challenges in the mobile app development segment to ensure scalability. If applications are not able to adapt well to different screen sizes, they are likely to fail in the market. For testing the app’s dimensions on various devices, it is advisable to utilize cloud-based testing platforms. You will be able to test the device’s adaptability without having to buy smartphones of different sizes.

3. Usability Testing

Usability testing is one of the most efficient testing practices so far. It helps you gather feedback from the users in real-time and provides you with the opportunity to solve the issue in real time as well. It is a direct method of debugging the requirements. When the end users provide insights and experience, it is much easier to achieve success.

4. Performance Testing

Depending on the built quality of an app, which includes programming languages, code structure, frameworks, and databases, its performance is evaluated. Because of the heavy load, some applications are not able to run properly in areas with low network coverage. However, the success of an app is judged by its versatility, and one of the factors is compatibility with the low network coverage. Tools such as LoadRunner, Apache, and JMeter can be utilized to identify issues in the app and increase its speed. Also, some applications are not able to perform when the battery of the mobile phone is low. The development team must ensure that this issue is resolved before the launch through the mobile app performance testing procedure.

5. Security Testing

The development team must be able to provide an ecosystem that is secure and private. Mobile devices are utilized for data collection. That data is further processed to make informed decisions in various business segments. However, it is the duty and responsibility of the app developer to ensure that the data of his users are not utilized for purposes that violate the guidelines of privacy. It not only lands the development team in trouble from a legal perspective but also ruins their reputation in the market, which in turn makes it extremely difficult for them to regain stability. An ethical hacking team can be hired to perform mobile app security testing to check all the potential vulnerabilities in the app.

6. Localization and Internationalization

It is important to determine the application’s audience at the very beginning. The audience type which includes country, community, age, and sector, decides the interface of the application along with functionality. Applications are primarily developed keeping in mind the penetration of international markets. For this, international tastes, preferences, and other cultural dynamics are given utmost importance. If an application is not able to pass the international market adaptability test, it is likely to fail in 2023.

7. Automation Testing

There are various tools designed to test the performance of the applications as well as detect bugs more efficiently. Manual testing can consume a lot of time and also does not guarantee end-to-end testing. On the other hand, automated testing technologies are smart enough to detect every vulnerability in the app. Espresso and Appium can be used for automated testing. Mobile app automation testing is also useful in this fast-paced world where time can be invested into doing something more creative.

8. Accessibility Testing

Accessibility Testing comes under the domain of moral responsibility. The development team must follow the WCAG (Web Content Accessibility Guidelines). It includes designing the interface, elements, texts, and fonts compatible with people having disabilities such as hearing impairment, vision issues, etc. Accessibility testing tools must be leveraged to ensure this testing is done accurately.

9. Cross-Browser Testing

It is important to ensure that your application is responsive to different browsers. While Google is the most widely used, it is still important to develop the capabilities of an app to adapt to other browsers too. Various screen sizes and other responsiveness elements should be taken care of at the time of design.

10. Performance Monitoring in Testing Mobile Apps

Once your application is in the public domain, devise steps and leverage tools to closely monitor the performance. You should create a room for gathering insights from your users in real time. Also, you should take steps to solve the problems promptly. Quick responses help to build reputation and trust between the stakeholders.

11. Regression Testing

The applications are destined to change with time in terms of interface, layout, code quality, functionality, etc. As time passes, new updates will have to be made, however, it is crucial to note that they do not influence the overall running of the app. For this reason, regression testing is used to safeguard the app from unforeseen consequences during the code changes.

12. Crash Reporting in Testing Mobile Apps

The admin dashboard must be integrated with crash reporting and analytics tools. This tool helps identify the bugs with the help of users’ data. In an environment where data-driven decisions are taken, the chances of success increase exponentially.

Conclusion

To conduct reliable mobile app testing in 2023, one must adopt an all-encompassing approach that takes into account usability, performance, security, and feedback from end users. You will be able to provide a high-quality mobile app that not only satisfies but also surpasses the standards set by users if you use these expert testing ideas and industry best practices in your testing approach. Maintain a flexible mindset and a receptive stance toward shifting user expectations and technological developments to increase the likelihood that your mobile app will be successful over the long run in this ever-evolving environment. Get in touch with us now to discuss testing mobile apps for your business. 

Reach out to us at: marketing@kriyaninfotech.com

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Top 5 solutions to stop brute force attacks on WordPress website https://kriyaninfotech.com/blog/top-5-solutions-to-stop-brute-force-attacks-on-wordpress-website/ https://kriyaninfotech.com/blog/top-5-solutions-to-stop-brute-force-attacks-on-wordpress-website/#respond Fri, 11 Aug 2023 04:48:24 +0000 https://kriyaninfotech.com/?p=16639 WordPress website security is in high demand these days. The simple reason is the unparallel popularity of this CMS...

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Introduction

WordPress website security is in high demand these days. The simple reason is the unparallel popularity of this CMS (Content Management System). In the past few years, it has been witnessed that 500 websites are created through this CMS, on a daily basis. A report states that there are around 810 million websites that are using WordPress as a content management system. This data allows WordPress to have a share of 43% of all the websites existing on the internet. Consequently, WordPress security has also been compromised unwaveringly.

In this day and age of data analytics, it is extremely important to fetch data and do business. On the other hand, the negative side of it is that evil also keeps on playing its role. Various bots are used by hackers to brutely attack websites and steal data and sell them. Sometimes, they even bring down the ranking or maybe upload inappropriate content which eventually leads to site damage.

In this manuscript, our goal is to understand the channels through which cyber mafias construct their roads to attempt brute force attacks and understand how to police them by using various methods of security, either through precautionary measures or some WordPress plugins.

Solutions to stop brute force attacks on WordPress website

1. Change WordPress login url

WordPress provides a default login page which is the same for every website. For example, the URL of your website is mywebsite.com. The login page will be mywebsite.com/wp-admin. This makes the work of hackers easier, for they are easily able to land on the login page, wherefrom they try to detect the username and finally password. The best thing here is to hide the login page completely. It can be easily done by making minor changes in the .php of your website. However, for the non-coders, this is not an advisable act, for they can harm the other codes too. In such a case, he can install a plugin WPS Hide Login. This helps to rename the URL according to your choice and prevents hackers from peeping into your login dashboard.

2. Factor authentication (2FA)

Two-factor authentication is a protective layer, almost used by every social media platform, bank, and other internet portals to make sure the accounts are not accessed by hackers even if he manages to obtain the credentials. While enabling two-factor authentication on your WordPress website, any login attempt apart from the known device will have to pass the protective layer test. It can be in the form of an OTP code, a bot phone call, or any other thing. In this way, your website can be secured, and become less prone to brute force attacks.

3. Strong username and password

While taking into serious consideration the hiding of the login page, it is equally important to choose a username and password as undecipherable as possible. Hackers work on the trial and error method. They make multiple attempts to guess the right username and password. Anything that is associated with your name, place, birth, or any close belonging is easily predictable. Never choose usernames such as admin with any prefix or suffix or your name with the same. Also, never make it a habit of using the same username and password for multiple portals. People often prefer choosing the same password for every profile they have. According to some reports, 80% of the hacks are successful because of easy predictable usernames and passwords. And in case you already have a weak username, try making another user through a different email address and give all the administrative powers to it. Later delete the first username.

4. WordPress version updates

The popularity of WordPress has made it more prone to hacks and bugs. Therefore, developers keep on detecting the vulnerabilities and try to fix the patches in regular updates. The key to a safer website is to make sure all the updates are done regularly. The expired plugin, theme, or WordPress version allows the hacker to create room for hacking. The outdated versions have caused 61% of the website hacks.

5. WordPress firewall plugin

Sometimes hackers make DDoS attacks on your website by bringing unauthorized traffic that causes server issues. Because of this, the website is entirely blocked if it runs on shared hosting. A firewall plugin gives you the control of blocking a particular geolocation or a type of traffic on your website. It also enables you to limit the number of users at a time. It has a directive known as ‘auto_prepend_file’ which is in the .htaccess. The firewall determines whether the requests made be approved or not.

Conclusion

Irrespective of your website’s worth, WordPress protection is a must, for it not only prevents your website from unethical hacking but also makes sure the data is not sold and misused. When it comes to e-commerce websites, the customer data, product data, history, communication, etc are all stored on your website. Such data breaches can cause long-term issues for your business.

If you are also running a business and your website runs on WordPress, do not delay to let hackers attack you. Contact us now to avail our WordPress security services and do your business free from the tensions of hacking.

FAQs

Brute force attack is done while using automation and scripts to guess passwords. It is a method of trial and error, where weak passwords are easily decoded. The hacker tries to make a hundred guesses every second. Some of the types of brute force attacks are – dictionary attacks, credential stuffing, password spraying, hybrid brute force attack, etc.

Malware and brute force attacks are two distinct actions, however, used in the same domain because malware can be used for brute force attacks. Malware is a specialized software designed particularly to cause viruses, trojans, spyware, adware, ransomware, etc. to harm the network or any computer system. On the other hand, brute force attacks are an act to illegally access an unauthorized panel through malicious attempts.

Distributed denial of service (DDoS) is particularly done by hackers to damage the server and redirect inauthentic traffic on the website that cannot be handled by your bandwidth. Therefore, we can say that DDoS is a type of brute force attack.

Specialized computers built for brute force attacks are highly advanced. They can browse around 10,000 to 1 billion passwords per second. Protection from brute force attacks is highly recommended.

Reach out to us at: marketing@kriyaninfotech.com

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Top Key Benefits & Stages of Agile Software Development Methodology https://kriyaninfotech.com/blog/top-key-benefits-and-stages-of-agile-software-development-methodology/ https://kriyaninfotech.com/blog/top-key-benefits-and-stages-of-agile-software-development-methodology/#respond Wed, 05 Jul 2023 05:52:26 +0000 https://kriyaninfotech.com/?p=16187 By adopting an agile software development methodology, teams can embrace feasibility, customization, and cooperation...

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Introduction

In today’s fast-paced technological landscape, programming advancement projects face various difficulties. Traditional waterfall methodologies frequently battle to stay aware of changing necessities and market demands. But we have a solution for that: Agile Software Development. By adopting an agile software development methodology, teams can embrace feasibility, customization, and cooperation to steadily convey value. In this blog, we will discuss agile software development and its groundbreaking effect on your business.

What is Agile Software Development?

Basically, agile software development refers to the state of mind and set of technical fundamentals that focus on client-coordinated effort, versatile preparation, iterative, and high-quality software products efficiently. It empowers software development teams to respond rapidly to changing prerequisites and deliver excellent programming software products in an effective manner. By embracing techniques like Scrum, Kanban, or XP, advancement software development teams can boost their efficiency, encourage collaboration, enhance customer satisfaction and boost the customer/client retention ratio.

Key Benefits of Agile Software Development

Technically agile software development methodology has vast terminology which can be implemented to any particular project based on the suitable principles of the agile software development methodology. However, let us explore its benefits after its implementation below.

Agile Software Development Benefits

1. Adaptability and Flexibility

Agile methodologies engage teams to adjust to changing necessities and market elements. Short advancement cycles, known as runs, take into account iterative turn of events and successive input circles. This adaptability guarantees that the eventual outcome intently lines up with client assumptions and arising patterns.

2. Improved Coordinated effort

Agile software development encourages a cooperative climate by underscoring cross-practical groups and constant correspondence. Designers, partners, and clients work intently together all through the undertaking, empowering better figuring out, straightforwardness, and quicker independent direction.

3. Worked on Quality and Consumer loyalty

Agile approaches focus on conveying gradual worth to clients’ tailored requirements. Normal testing, nonstop combination, and successive deliveries empower teams to distinguish and resolve issues quickly, bringing about higher item quality. The iterative idea of agile software developments guarantees that client input is integrated with the meantime, prompting expanded consumer loyalty.

Agile Software Development Process

This process plays a significant role at enhancing the life cycle of agile software development methodology. Therefore, let us explore the process of agile software development below.

The agile software development process comprises a few key parts that empower productive and iterative turn of events which are mentioned below:

1. Client Stories and Excess Administration

Client stories characterize necessities according to a client’s point of view and act as the structure blocks of light-footed development. An overabundance of the executives’ methods, like prioritization and assessment, guarantees that the most important elements are conveyed first.

2. Iterative Turn of events and Runs

Agile development includes separating the venture into short advancement cycles called runs. Each run centres around conveying a particular arrangement of highlights, trailed by a survey and review to assemble input and ceaselessly work on the cycle.

3. Agile Instruments and Practices

Agile software development methodology influences different instruments and practices to help their development cycle. Task sheets, burndown outlines, and visual administration apparatuses work with the project following and straightforwardness. Day-to-day stand-up gatherings empower coordinated effort and give a stage for colleagues to examine progress, difficulties, and plans.

Conquering Difficulties in Agile Approach

While the agile methodology offers various advantages, its mesmerizing approach requires conquering specific difficulties such as:

1. Social Shift and Change The board

Progressing to an agile outlook might confront opposition from colleagues acquainted with conventional approaches. Viable changes in the executives’ procedures, like preparation, instructing, and open correspondence, assist with exploring this social shift effectively.

2. Disseminated and Remote Groups

With the ascent of remote work, coordinated individuals/teams frequently regard themselves as geologically scattered. Joint effort and specialized devices, alongside virtual undertaking the board rehearses, assume a fundamental part in overcoming any barrier and empowering consistent coordination.

Conclusion

Coordinated programming advancement has upset how ventures are executed, cultivating versatility, joint effort, and further developed item quality. By embracing coordinated standards and strategies, improvement groups can explore the difficulties of a quickly changing business sector and convey programming that meets client requirements. In a time where agility is key to success, adopting agile practices becomes a strategic imperative for organizations striving to innovate and thrive.

FAQs

The agile development methodology offers several benefits, including:

Adaptability: Agile development considers versatility and changes all through the advancement interaction.

Quicker Time to Market: It stresses more limited advancement cycles, conveying working programming sooner.

Expanded Consumer Loyalty: Normal input and inclusion of partners lead to better arrangement with client needs.

Worked on Quality: Iterative testing and consistent integration help recognize and resolve issues right off the bat.

Improved Coordinated effort: Agile Development advances cooperation, correspondence, and coordinated effort among teams.

One popular tool used in agile software development is Jira. It is a widely used tool for project management and issue tracking tool that encourages agile practices.

Agile in software development is an iterative and incremental approach that focuses on delivering value to customers through frequent releases of working software. It emphasizes adaptability, collaboration, and customer involvement throughout the development process. Agile methodologies, such as Scrum and Kanban, prioritize flexibility, responsiveness to change, and continuous improvement.

Agile in software development is an iterative and gradual methodology that emphasizes on conveying value to clients through continuous releases of working software. It encourages flexibility, coordinated effort, and client involvement throughout the development process. Agile approaches, like Scrum and Kanban, focus on adaptability, responsiveness to change, and constant improvement.

The 5 stages of agile development typically include:

Project Initiation: Defining project goals, objectives, and requirements.

Planning and Design: Creating a roadmap, defining user stories, and planning iterations.

Development: Iterative development and testing of software features.

Review and Feedback: Regular reviews, demos, and gathering feedback from stakeholders.

Iteration and Continuous Improvement: Reflecting on the process, making adjustments, and continuously improving the product through subsequent iterations.

Please note that the answers may vary depending on the specific context and interpretation of agile development methodologies.

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How will Kriyan Infotech get you Hire Best iOS Developers? https://kriyaninfotech.com/blog/how-will-kriyan-infotech-get-you-hire-best-ios-developers/ https://kriyaninfotech.com/blog/how-will-kriyan-infotech-get-you-hire-best-ios-developers/#respond Tue, 09 May 2023 06:59:02 +0000 https://kriyaninfotech.com/?p=13375 Apple's iOS is widely considered to be the most successful platform for mobile app development among many. With over 2.22 million apps...

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Introduction:

Apple’s iOS is widely considered to be the most successful platform for mobile app development among many. With over 2.22 million apps accessible in the iOS app store, according to data published in 2021, the field of iOS app development has experienced a remarkable enlargement ever since its inception. Subsequently, iOS developers are some of the most demanded professionals and abilities for iOS developers are the most in-demand aptitudes. Businesses now are looking to hire dedicated iOS developers to proceed with their projects with a tailored approach.

There are a variety of factors that contributed to iOS’s meteoric rise to become the platform that developers around the world favor the most. The rapid expansion of iOS app creation may be determined by various dynamic aspects, including the uncomplicatedness of app development, the excessive potential for revenues, an unvarying user experience, and an overall minimalistic appearance. In addition, having a sole user interface makes it far more difficult to have issues with fragmentation.

Employing competent iOS app creators who have concrete groundwork in mobile development and a good skill set in iOS development is the most vital component of planning an iOS app.

This blog will highlight the top iOS developer talents that you should look for when recruiting iOS developers for your team. These skills are important since they will determine how successful your team will be. To begin, let’s talk about the reasons why there has been such a dramatic surge in demand for iOS developers and why your organization has to hire some of them.

Brief Overview of Kriyan Infotech

Kriyan Infotech is a software and web Solutions Company, headquartered in Texas (USA), and has been operating in Ahmedabad and other locations across India, since 2006. As of now, the organization has successfully delivered over thousands of projects related to development, software solutions, digital marketing, and design.

Kriyan Infotech is proud to have seasoned mobile app developers on board who are experienced in developing and designing highly responsive and optimized mobile applications that are hosted by Apple Store and Google-PlayStore. They are using competitive platforms to develop the back-end and front-end frameworks, including; Flutter, ReactJS, Swift, Laravel, etc.

Characteristics to Know to Hire Dedicated iOS Developer

In the last one decade, iOS development has gained a good frequency in its preference. Since its inception, it was associated with the elites, and the products never compromised on its price and targeted the luxury buyers only. However, in the course of its development, it established a reliable reputation in the market for having been secured enough for the user. The UI or the user interface of iOS is almost uniform in all the versions, therefore, the app development becomes relatively easier because of no-time investment for re-designing. Because of its high demand, organizations have started hiring dedicated iOS developers, so that they can sustain in the market. Below you can find the list of characteristics to ponder while hiring iOS developers for your own company.

1. Acquaintance with Swift Programming

The fundamental requirement for developing an iOS platform is to learn Swift Programming Language in depth. This language was incorporated by Apple Inc. for the apple platforms, such as; iOS, macOS, watchOS, and tvOS. It is an open source platform where applications can be developed very easily because of its user-friendly interface. The developer must be well-versed in Syntax, Objective C Interoperability, Inheritance, Classes, & Initialization and Switch Statements.

2. Apple’s XCode IDE knowledge

Qualified candidates for positions as iOS developers must be well-versed with integrated development environments (IDEs). An IDE is a set of tools and requirements for programming that simplifies the building of software or mobile apps by making tedious processes like automation, debugging, programming, interpretation, and compilation more manageable. An IDE’s tools streamline both the development and deployment of existing and new software. With the help of IDE, the heavy cost of development is scrapped. Also, there is an improvement in the user experience, as well as the speed of the operating system. The Xcode IDE is the most suitable place to begin your search for chartered iOS developer candidates.

3. Appropriate UI UX designs approach

The user interface (UI) and user experience (UX) are the fundamental attributes upon which the outline of an app is dependent, although the functions differ somewhat. The user interface (UI) is in charge of the app’s look, while the user experience (UX) handles navigation and other features. When properly implemented, UI and UX design in the construction of a mobile app may bring about a dramatic transformation in the app’s overall appearance, which in turn attracts a greater number of users. Consequently, an iOS developer must have a general comprehension of design principles and ought to be able to devise engaging user interface and user experience designs for mobile apps that they themselves design and construct.

4. Accurate Memory Allocation

The major drawback of iOS applications is that they do not allow users to insert memory cards for data augmentation. The only option left with them is to either purchase further space or replace the device with the newer one. The inbuilt RAM of iOS devices hosts all the data of the user. An experienced iOS developer is aware that if the software surpasses the preset limit for the number of processes it can handle, the software may become useless. Because of this, it is extremely important to hire iOS Developers that have a solid grasp of memory management, since this is fundamental for the process of developing successful iOS applications.

5. Source Control skill

The system administration method known as Source Control is used to monitor changes to source code. For the development of mobile applications, it plays a key role. Developers working on the same software are less likely to run into problems using this strategy. Experience with source control is highly valued by iOS developers, who report improved collaboration and efficiency as a result. Hire iPhone application developers who can effectively lead teams and collaborate with others.

6. Unit Testing Proficiency

A unit test is a type of software test that verifies a program’s individual components. A quality unit test has a narrow focus, runs quickly, and simulates no other code in the system. For instance, you may create a unit test to ensure that the time spent on various tasks is correctly accounted for in a calculator app you’ve been updating. This is something you’d take care of while developing the app. If you want to catch bugs as soon as possible after making changes to your code, you should start running this new test right away. Unit testing can aid in the process of bug eradication. Presented with a wide range of data, they verify that each function in an application produces the expected results during testing.

7. Knowledge of Storyboards

The user interface panels of an iOS application are presented in a storyboard in the form of a schema that also shows the relationships between those screens. A view controller and its views make up one scene in a script. Segue objects, which are like placeholders for screen changes, link one scene to the next. Storyboards are a great tool to utilize if you want to imagine how the user interface of your application will appear and feel. Storyboards are the most effective tool for designing the user interface of an application because they provide the designer with a clear knowledge of how the program will function.

Conclusion

iOS developers are instrumental at every level of the app creation process for iOS devices. The success of the entire project rides on the shoulders of the iOS developers that built it. Everything from figuring out what the customer wants to developing a scalable user interface and putting it all together is part of this process. At Kriyan Infotech, you will find such developers who will provide you end-to-end solutions for your development needs. Contact us to hire dedicated iOS developers for your next project and stand out in your industry.

Reach out to us at: marketing@kriyaninfotech.com

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